tag:blogger.com,1999:blog-29518714435823302032024-03-12T10:22:22.949+05:30Arine SolutionsArine Solutions is a new age Company. Founded by young minds. We provide Services like Search Engine Optimization(SEO), Social Media Marketing(SMO), Online Reputation Management, Email Marketing, SMS Marketing, Brand Management, Website Development, Web Application Development, Online Marketing, Product Promotions, Advertisements, etc.Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.comBlogger45125tag:blogger.com,1999:blog-2951871443582330203.post-54415902266992842822015-11-10T14:24:00.000+05:302015-11-10T14:27:57.260+05:30Linux Ransomware targeting Servers and Threatening Webmasters to Pay<div dir="ltr" style="text-align: left;" trbidi="on">
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Since past few years, Ransomware has emerged as one of the catastrophic malware programs that lets hacker encrypts all the contents of a victim's hard drive or/and server and demands ransom (typically to be paid in Bitcoin) in exchange for a key to decrypt it.<br />
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Until now cyber criminals were targeting computers, smartphones and tablets, but now it appears they are creating ransomware that makes the same impact but for Web Sites – specifically holding files, pages and images of the target website for Ransom.<br />
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Dubbed Linux.Encoder.1 by Russian antivirus firm Dr.Web, the new strain of ransomware targets Linux-powered websites and servers by encrypting MySQL, Apache, and home/root folders associated with the target site and asking for 1 Bitcoin (~ $300) to decrypt the files.<br />
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The ransomware threat is delivered to the target website through known vulnerabilities in website plugins or third-party software.<br />
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Once infected, the Linux.Encoder.1 malware encrypts all files in the Home directories on the system as well as Backup directories and the System Folders associated with Web site files, pages, images, code libraries and scripts.<br />
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<h3 style="text-align: left;">
Ransomware Uses AES Encryption</h3>
According to the security researchers, the ransomware in question needs root privileges to work. Additionally, when it launches, the malware starts downloading:<br />
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<ul style="text-align: left;">
<li>The Ransom Message containing the demands of fraudsters</li>
<li>A file containing the public RSA key</li>
</ul>
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After that, the Ransomware starts as a daemon and deletes all of the original files. The RSA key is then used to store AES keys that are used by the ransomware to encrypt the local files on the infected computer.<br />
The ransomware also adds the .encrypt extension to each file it encrypts and writes a ransom text message in every folder.<br />
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<h3 style="text-align: left;">
Targeting Linux-Powered Websites and Servers</h3>
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The malware specifically encrypts files in folders that are typically found in Linux Web server setups, including directories like home, root, MySQL, Apache, and any directory that includes terms such as git, svn, webapp, www, public_html, or backup.<br />
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Moreover, the ransomware looks for files that have extensions specific to Web development environments including .js, .css, .properties, .xml, .ruby, .php, .html, .gz, and .asp, as well as other file extensions like .rar, .7z, .xls, .pdf, .doc, .avi, .mov, .png, and .jpg.<br />
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Once the victim pays the ransom amount, the system receives a signal to pass over the directories again to decrypt the files.<br />
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Until security researchers create a decryption program, they recommend webmasters to backup all important data and keep all their files in place in case they are targeted.<br />
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Want to know more visit : <a href="http://www.arinesolutions.com/">www.arinesolutions.com</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-58669475892947095882015-02-02T14:36:00.000+05:302015-02-02T14:36:59.314+05:30Google’s Panda and Penguin Updates May Raise Site Values<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="SEO Targeting" class="attachment-single-page-featured wp-post-image" height="399" src="http://www.sitepronews.com/wp-content/uploads/2013/10/10022570603_5f62381876_b-618x399.jpg" width="618" /><br />
We’ve all seen the many, many posts, articles, tweets, and rants about Google’s Panda and Penguin updates. It’s true that the basic intention of these updates (according to Google) was – and is – to improve the quality of the content that seems to proliferate exponentially on the Internet, thereby also improving the websites that host it, thereby improving search results.<br />
Theoretically.<br />
It seems to be working out that way, for the most part. But what I find interesting is that I’ve seen a ripple effect from Panda and Penguin extend into the website brokerage industry, and it’s been both a blessing and a curse.<br />
<h3 style="text-align: left;">
<span style="font-size: large;">Ranking is More Difficult – And so are Website Sales</span></h3>
Late last year, while at Rhodium Weekend, I spoke with a few other website brokers about what we’ve all been seeing in terms of volume. We all pretty much agreed that finding quality businesses to sell seems to be a bit harder this year than it was last year, or the year before.<br />
But I’ve also noticed that although the quantity has dropped somewhat, the quality of sites coming up for sale has actually increased.<br />
One reason for this may be that Google is effectively taking out low-quality sites. (Obvious statement of the year award, here I come!) The thing is, we often think about this in terms of Google trying to increase the quality of their SERPs, and what that means for how we position our websites.<br />
It’s a bit of a tricky proposition, but what it could also mean is that while Panda and Penguin can be seen, in some instances, as destructive updates, Google could actually be making our businesses more valuable.<br />
<h3 style="text-align: left;">
<span style="font-size: large;">Short-Term Drops Lead to Long-Term Gains</span></h3>
When a market overvaluation is discovered, a subsequent result may be a stock market correction. The market declines 10 to 20 percent, people lose money, and then the market slowly rights itself, regaining what was lost, and then some.<br />
A similar phenomena takes place quite often when a new Google algorithm update is announced. Some sites may drop a few spots in the SERPs, while others nearly drop off altogether. As time passes, and both the intentions and the true effects of the update come to light, the SERPs adjust, and many sites regain at least a bit of their footing.<br />
I’ve seen the same thing happening with online businesses in the wake of Panda and Penguin.<br />
The short-term effect of these updates has been to actually reduce the value of some businesses as buyers see online business as being risky (read: subject to the whims of Google). But upon closer inspection, I find that what Google has effectively eliminated from their SERPs are the “websites that make a quick buck” as opposed to the “online businesses.” A main difference is, online businesses typically have profiles that lend themselves to more stability, which is a positive feature for buyers.<br />
<h3 style="text-align: left;">
<span style="font-size: large;">Good Ol’ Supply and Demand</span></h3>
By eliminating thin content sites, Google has effectively reduced the supply of sites for sale. This, in turn, will put upward pressure on the higher-quality sites. Couple that with the fact that these updates are forcing website owners to turn their money-making websites into something that looks more like a business with a lower-risk profile, and the possible results are higher valuations. There’s no denying these updates hurt a lot of people, some of whom were collateral damage or simply following bad advice (that also just happened to be the wisdom of the day). But if you survived these updates, congratulations! Your site is now more valuable.<br />
<h3 style="text-align: left;">
<span style="font-size: large;">The Downside in Both SERPs and Sales</span></h3>
It’s true that a lot of the people who experienced negative effects of Panda and Penguin were cutting corners. But some of those people never knew those corners were being cut. They were just following the path of the original corner cutters – very loud SEO “experts” who preached some of these tactics, or if they didn’t preach them, they at least practiced them (which is more damning). I definitely think there is a need to be sympathetic to those who were victims of their own ignorance.<br />
In addition, I’m not a fan of the total brand bias Google now seems to have. I think it makes it so difficult for a small startup to get traction without a huge budget. And while this can be good to keep the low-quality businesses and sites out, it’s also sad, as I’m sure many projects simply don’t make it because they have trouble gaining that initial traction against their larger, better-funded competitors.<br />
Not only do those sites have more trouble ranking and competing, they have more trouble building their value to be sold later on, whether that’s an initial goal or not.<br />
<h3 style="text-align: left;">
<span style="font-size: large;">High Quality Can Mean a Higher Price</span></h3>
Google will continue to evolve and update its algorithms, and we’ll all just have to roll with the punches. But it’s possible to try to head off any issues by ensuring your site’s content is of high quality, and that your link building efforts are following best practices. Ride out the updates, stay competitive, and you may find yourself able to demand a higher price for your business.<br />
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Want to know more visit : <a href="http://www.arinesolutions.com/">www.arinesolutions.com</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com7tag:blogger.com,1999:blog-2951871443582330203.post-37823369817373923732014-12-29T14:33:00.000+05:302014-12-29T14:34:16.046+05:302014 Year In Review: A Look Back On What Happened With SEO<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="review-rating-ss-1920" class="aligncenter wp-image-200318 size-large" src="http://searchengineland.com/figz/wp-content/seloads/2014/08/review-rating-ss-1920-800x450.jpg" height="360" width="640" /><br />
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<br />
Every year, we say how much has changed in the industry – and every year, we’re right.<br />
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It never ceases to amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83 major algorithm updates to the search engine giant.<br />
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That’s 83 times we’ve had to change our tactics in three years! Can you think of any other industry that has gone through that much fluctuation? Unlikely.<br />
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So, as part of the end-of-year trends, let’s take a look back on everything that went down this in 2014.<br />
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<span style="font-size: x-large;">January</span><br />
Expedia was the first big brand of the year to get reportedly hit by a penalty for unnatural link building. Rankings plummeted, and Searchmetrics suggested the company lost 25% of its visibility in Google because of the penalty.<br />
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Matt Cutts put the hammer down on guest blogging, urging any SEO using this tactic as a way to build links to cease fire of suffer the consequences.<br />
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Rap Genius is finally back on Google after getting doled a manual penalty in late 2013 for link schemes.<br />
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Google announced a new Googlebot user-agent for crawling mobile content. “Googlebot-Mobile” was retired in place of the standard Googlebot, causing webmasters to update their robots.txt and technical structure of their site for mobile optimization.<br />
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<span style="font-size: x-large;">February</span><br />
In late 2013, Google moved to 100% secure search, thus taking all of our keyword data with it. By February, Not Provided had topped more than 80%.<br />
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<span style="font-size: x-large;">March</span><br />
Webmasters started chatting about an update after seeing fluctuations in Google’s search results. Google never confirmed an update, but SERPs.com (among many others) noted a heavy increase in Google’s index volatility.<br />
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<img alt="serps-march-1395837881" class="aligncenter wp-image-211022 size-full" src="http://searchengineland.com/figz/wp-content/seloads/2014/12/serps-march-1395837881.png" height="255" width="640" /><br />
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Google redesigned its SERPs for desktop users, removing underlined hyperlinks, increasing the font size slightly for title tags, and changing how ads are displayed.<br />
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<span style="font-size: x-large;">April</span><br />
The Heartbleed bug was revealed. Google, Rackspace, AWS and a host of security software used by millions of websites were affected, causing serious privacy concerns among anyone who uses the Internet.<br />
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Vic Gundotra, head of Google+ and Google’s social efforts, announced his departure from Google. Many questioned what this would mean for Google+ and its integration into organic search results. TechCrunch got word from multiple sources that Google+ will no longer be a product, but a platform, thus ending competition with Facebook and Twitter.<br />
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<span style="font-size: x-large;">May</span><br />
<a href="http://arinesolutions.blogspot.in/2014/07/panda-strikes-again-yahoo-voices-yahoo.html" target="_blank">Panda 4.0 rolled out</a>, the next wave in targeting sites with low quality content. Ask.com and RetailMeNot were among the big brands affected by the change.<br />
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eBay is the latest big brand to get hit by a (speculated) manual search engine penalty in addition to the Panda 4.0 update. eBay later suggested that this cost the business $200 million in revenue.<br />
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<span style="font-size: x-large;">June</span><br />
Authorship photos in SERPs listings were removed. Many questioned if this was the end to the entire program itself.<br />
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Google hosted its main event of the year, I/O 2014, where it announced news about the company and its future vision, including a new, consistent design across Chrome, Android and the web, an updated visual element to search, and wearables. You can read more about all the announcements at Verge.<br />
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<span style="font-size: x-large;">July</span><br />
Google added another animal to the algorithm apocalypse, releasing a local search algorithm update dubbed “Pigeon.” This update drastically changed which factors Google looks at when determining local rankings, including stronger ties to traditional web ranking signals.<br />
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Matt Cutts announced he was going on leave from Google, planning to return in October, and leaving his web spam duties behind. People panicked but were, on the whole, supportive.<br />
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Groupon ran a study showing that 60% of its direct traffic was actually organic search traffic, proving something many SEOs had long thought about their own “direct” traffic. Following that experiment, Conductor updated their 2013 study of web traffic, claiming that now 64% of all web traffic was from organic search.<br />
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<span style="font-size: x-large;">August</span><br />
Google announced that it would begin using HTTPS as a ranking signal, encouraging everyone to move from HTTP to HTTPS. This was seen as a sign that Google is trying to take this whole Internet privacy thing seriously.<br />
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We all saw this coming: Two months after the removed authorship photos, Google abandoned its Authorship program, which aimed to provide a stronger tie between content writers and content publishers.<br />
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The blogosphere was all abuzz over an influx of negative SEO extortion emails in which someone claimed they’d ruin your site’s rankings unless you wired them $XX amount of money.<br />
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<span style="font-size: x-large;">September</span><br />
Dentsu Aegis Network, a multinational media and digital communications company, acquired Covario, one of the largest search agencies in the United States. Rio SEO, Covario’s software business, was not a part of the deal.<br />
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Searchmetrics released their 2014 SEO Ranking Factors. High quality content, strong page architecture, and user signals saw the biggest increases in affecting ranking, while keyword links and social signals both decreased in value.<br />
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<span style="font-size: x-large;">October</span><br />
Authority Labs released one of the most comprehensive organic CTR studies. It segmented out desktop and mobile clicks, branded and non-branded keywords, and search intent (e.g. informational vs. transactional).<br />
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Google finally refreshed Penguin, the algorithm filter that targets web spam, over optimization and unnatural links. This was particularly noteworthy because it meant that everyone who was hit by the last Penguin and submitted a reconsideration request could finally get the opportunity to be reinstated into Google’s good graces.<br />
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Microsoft laid off Duane Forrester, Bing’s longest-serving face to the SEO community, not to mention the darling of the industry, having just won Search Personality of the Year.<br />
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Just a day later, Cutts decided Google web spam hadn’t crumbled in his absence and extended his time off until 2015. Speculations of a pending retirement ensued.<br />
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<span style="font-size: x-large;">November</span><br />
Google ditched its Local Carousel for hotels, restaurants, nightlight and entertainment. The SEO industry rejoiced.<br />
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Mobile became even more important to SEO as Google rolled out the mobile-friendly search label for mobile search results and a mobile friendly test tool in Google Webmaster Tools. This was the beginning of Google experimenting with a <a href="http://arinesolutions.blogspot.in/2014/10/google-ready-to-penalize-non-mobile_27.html" target="_blank">new ranking algorithm for mobile friendly sites</a>.<br />
<img alt="google-mobile-friendly-label" class="has-border aligncenter wp-image-211019" src="http://searchengineland.com/figz/wp-content/seloads/2014/12/google-mobile-friendly-label.png" height="124" width="282" /><br />
<img alt="mobile-friendly-test" class="has-border aligncenter wp-image-211020" src="http://searchengineland.com/figz/wp-content/seloads/2014/12/mobile-friendly-test.jpg" height="157" width="280" /><br />
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<span style="font-size: x-large;">December</span><br />
Bing released its version of Panda, and frankly, did a better job at outlining what it actually considers good content.<br />
<img alt="3-pillars-of-content-quality-800x110" class="has-border aligncenter wp-image-211017 size-medium" src="http://searchengineland.com/figz/wp-content/seloads/2014/12/3-pillars-of-content-quality-800x1101-600x82.png" height="82" width="600" /><br />
Stone Temple Consulting released an extensive Twitter engagement study of more than 4 million tweets. One of the big findings was that time of day had little to no impact on “retweetability.”<br />
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What a year, right? I know I didn’t get it all, so what did I miss? What else monumental happened in 2015?<br />
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Want to know more visit : <a href="http://www.arinesolutions.com/">www.arinesolutions.com</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-52878980374882802862014-10-27T16:15:00.000+05:302014-10-27T16:15:09.644+05:30Google: Ready to Penalize Non-Mobile-Friendly Sites?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Georgia, Times New Roman, serif;">To Upgrade Your Website Contact +919664579602 or email us @ <a href="mailto:info@arinesolutions.com">info@arinesolutions.com</a> or Visit <a href="http://www.arinesolutions.com/">www.arinesolutions.com</a></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Perhaps you’ve done a complete site upgrade or have at least taken steps to make your site more mobile-friendly; maybe you’re still on the fence. This period of indecision may be coming to an end with the testing of Google’s latest mobile-friendly search icon.</span></div>
<h3 style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em; text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;">Google’s Big Test</span></h3>
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<span style="font-family: Georgia, Times New Roman, serif;">On September 30, Google began testing new mobile-friendly icons. When a user performed a search on a mobile device, a small green mobile-friendly icon would appear on sites that were mobile-friendly. This allowed users to proceed knowing they would be able to view the content they were interested in.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Then, on October 13, the search giant changed their methodology by displaying non-mobile-friendly icons – gray cell phones with lines through them indicating non-usage. Same idea, different methods – this time, the network was punishing those sites that were not friendly rather than rewarding those that were.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">October 14, there was yet another change in methodology. This time, sites that appeared in search results on mobile devices that were deemed mobile-friendly were accompanied by the words “Mobile-friendly” in gray.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The jury is still out on what Google is looking for and what the search company will decide to do with the information that is gathered from mobile users and how the icons being tested affect search results, but, one thing is certain: soon, whether a site is mobile friendly or not will be very easy to determine. Sites that are not mobile friendly may end up being displayed lower in search results, though this is just speculation at this point.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">What does this mean for your website? Are you prepared to stay on top if a major change takes place as a result of the testing that is underway?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Why Mobile-Friendliness Matters Anyway</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">As a brand, you might be fairly pleased with your site right now. You’re bringing in the revenue you’d expect, your conversion rate is high and your traffic levels seem to stay steady or increase on a regular basis – why change the system?</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">As evidenced by Google’s latest system experiments, what’s worked in the past might not be enough to stay competitive going forward.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Not convinced? Consider the following statistics related to mobile device usage.</span></div>
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<ul style="text-align: left;">
<li><span style="font-family: Georgia, 'Times New Roman', serif;">Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends online has doubled.</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">91% of adults in the United States own a phone; 61% of those phones are smart phones.</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">In 2012, marketers spent $4.4 billion on mobile advertising in the United States alone. By 2013, that number doubled to $8.5 million. By 2017, the figure is expected to fall around $31.1 billion. Search and PPC advertising accounts for nearly half of this budget.</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">25% of adults in the United States only use a mobile device to access the Internet. PCs have become tools of the past.</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">Organic search results matter now more than ever before. In fact, one-third of all search clicks go to the top organic result; this means that the mobile icons Google is testing could play a larger role than you’d imagine going forward.</span></li>
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<span style="font-family: Georgia, Times New Roman, serif;">Put simply, mobile device usage has been steadily increasing since the beginning of the decade. With enhanced smart devices, online usage among owners of these devices has also changed. To reach your target demographic while standing out in search results, you must optimize your site today.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Steps for Mobile Optimization</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Ready to jump in, or at least to start the mobile optimization process? Below are a few tactics and tips for getting started.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>1. Keep it Simple</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Look through your website. Determine what is “essential” information and what would could be considered “fluff.” If it’s essential, keep it. If it’s not, get rid of it. It’s that simple.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Today’s mobile users are looking for information that gets them where they want to go. They’re looking for short blocks of text that provide relevant, useful information. They want to know how to contact you and how to connect on social media. They want products to be easy to find. To allow for this ease of use, your site should be about the basics. Long gone are the days of 10 page navigation bars and detailed, 3,000 word blog posts. Keep it simple.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>2. Consider a Mobile-Layout</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">You might be attached to your current layout. This doesn’t mean that it’s right for mobile users. In fact, traditional and newer layouts that look fantastic on PCs and larger screens could be cumbersome for mobile devices.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">If you don’t want to change your entire site, at least consider creating a mobile version or app that can be easily accessed by mobile users. These sites contain simplified layouts with modified options – leave out the heavy photo pages and drive focus to where you want it: contact pages, order pages, search pages and account logins. Leave your blog posts and intricate designs for your standard page.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>3. Maintain Your Brand</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Remember, just because you have two versions of your site doesn’t mean you have two brands. Make an effort to ensure your mobile site matches your standard site.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Carry over elements like:</span></div>
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<li><span style="font-family: Georgia, 'Times New Roman', serif;">Color schemes,</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">Word-choice,</span></li>
<li><span style="font-family: Georgia, 'Times New Roman', serif;">Logos and any other elements that make up your brand.</span></li>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>4. Use a Redirect Page</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Mobile redirects are designed to help your site identify users that are accessing it with mobile devices. Once a user is determined to be using a mobile device, an option is displayed that directs him or her to the mobile version of the site. This simple step ensures Google picks up your site as “mobile friendly” and helps direct traffic to the site that’s best for them.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>5. Allow Them to Go Back</b></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Sometimes, regardless of whether a mobile device is being used or not, a user might want to visit your full site. This is especially true if not all information on the full site is available on the mobile site. Make this an option by creating a link at the bottom of the screen to visit the full site. You can then be sure you won’t lose visitors due to a lack of available information or features.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">While Google’s direction for the future as far as mobile icons is unknown, it’s apparent that a change is coming. You can be ready and can maximize your site’s potential by implementing the tactics listed above. Act now for best results.</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;">To Upgrade Your Website Contact </span><span style="font-family: Georgia, 'Times New Roman', serif;">+919664579602 or email us </span><span style="font-family: Georgia, 'Times New Roman', serif;">@ </span><a href="mailto:info@arinesolutions.com" style="font-family: Georgia, 'Times New Roman', serif;">info@arinesolutions.com</a><span style="font-family: Georgia, 'Times New Roman', serif;"> or Visit </span><a href="http://www.arinesolutions.com/" style="font-family: Georgia, 'Times New Roman', serif;">www.arinesolutions.com</a></div>
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Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-61100922986543666232014-09-12T16:22:00.001+05:302014-09-12T16:22:10.100+05:30Google: Penguin Update<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="Google: Penguin Update" height="360" src="http://searchengineland.com/figz/wp-content/seloads/2014/08/penguin-walking-ss-1920-800x450.jpg" width="640" /><br />
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<span style="font-size: x-large;">What Is The Google Penguin Update?</span><br />
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Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.<br />
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<span style="font-size: large;"><a href="http://arinesolutions.blogspot.in/2014/09/google-penguin-update-recovery-tips.html" target="_blank">Google Penguin Update: Recovery Tips & Advice</a></span><br />
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px;">Article by </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px; text-decoration: none;" target="_blank">Arine Solutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-67369236307958899972014-09-12T16:20:00.000+05:302014-09-12T16:21:16.832+05:30Google Penguin Update Recovery Tips & Advice<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Qtd-1tZkptsyLbCYs_ozgzMst75_el2D9RLFHBLi_UWC0VxYFRhukIabHxENlo4h7WlyFpgjRBfbGrEPldUY99ykaAldUeT7HqkPkvGzvyqWqC-s4b4OLSQa7L567c67hyphenhyphen88meogDsI/s1600/logo+small.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Qtd-1tZkptsyLbCYs_ozgzMst75_el2D9RLFHBLi_UWC0VxYFRhukIabHxENlo4h7WlyFpgjRBfbGrEPldUY99ykaAldUeT7HqkPkvGzvyqWqC-s4b4OLSQa7L567c67hyphenhyphen88meogDsI/s1600/logo+small.png" height="176" width="200" /></a></div>
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<img alt="" class="alignright size-full wp-image-119633" src="http://searchengineland.com/figz/wp-content/seloads/2012/04/penguin.jpg" height="196" title="penguin" width="180" /></div>
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Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own.</div>
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What Was Penguin?</div>
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The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines. To learn more, visit <a href="https://support.google.com/webmasters/answer/35769?hl=en#3" target="_blank">Google Webmaster Guidelines</a></div>
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<span style="font-size: large;">Is Penguin Fully Live?</span></div>
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Sometimes it can take a few days for an update to fully rollout across all Google’s various data centers, which in turn means impacting all its search results. In this case, the rollout is complete. Google confirms that Penguin is fully live.</div>
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<span style="font-size: large;">Was I Hit?</span></div>
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It’s easy to run some search, see that your site has gone and assume the worst. While Google does report some spamming offenses through Google Webmaster Central, it tells me there’s no way currently to log-in and know if the Penguin Update hit you.</div>
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My advice to people worried has been this. The update launched on April 24. Look at your search-related traffic from Google immediately after that date. Do you see a major drop compared with a day or two before? If so, you were probably hit by Penguin. See a rise in traffic? You probably benefited from Penguin. See no change? Then it really had no impact on you.</div>
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I ran this advice past Google; I was told it was good advice. It’s also exactly the same advice we and others have given people trying to understand if they were hit by the various Panda Updates over time.</div>
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<span style="font-size: large;">How Do I Recover?</span></div>
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Since this was targeting spam, you need to remove any spam you might have. In some cases, Google may have sent messages to you about spam activity in the past. Messages may even be waiting for you in Google Webmaster Central, if you’ve never verified your account.</div>
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Obviously, correct anything that Google has flagged as spam with your site. If nothing’s been flagged — and you’re sure it was Penguin that hit you — then correct whatever you can think of that might be spam-like.</div>
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Within Google Webmaster Central, there’s the ability to file a reconsideration request. However, Google says this is an algorithmic change — IE, it’s a penalty that’s applied automatically, rather than a human at Google spotting some spam and applying what’s called a manual penality.</div>
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Because of that, Google said that reconsideration requests won’t help with Penguin. I was told:</div>
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Because this is an algorithmic change, Google has no plans to make manual exceptions. Webmasters cannot ask for reconsideration of their site, but we’re happy to hear feedback about the change on our webmaster forum.</div>
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There is, however, a new form that you can use to report errors, if you think you were caught by mistake. See our separate story, Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That, for more details about using this.</div>
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<span style="font-size: large;">What If Google’s Wrong!</span></div>
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Feel like Penguin has nabbed you for spamming incorrectly? As explained above, you can use the new Penguin Feedback form. As Google’s statement above also explains, you can post feedback through Google’s webmaster forum.</div>
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If you do this, my advice is not to go in with the attitude that Google has wronged your site. Maybe it did, but Google’s more interested in whether its search results that are doing wrong by searchers.</div>
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Give an example of a search where maybe you were previously listed. Explain the quality of your site. Explain what remains, especially if what remains seems to be benefiting from spam or is of low quality.</div>
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Of course, giving examples like this is also seen by some as “outing,” and there’s a belief among some SEOs that it should never be done. Others disagree. If this bothers you, then at least explain the quality behind your site and what’s being missed by searchers, not an emphasis on things like how much traffic or business you’re losing.</div>
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px; text-align: left;">Article by </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px; text-align: left; text-decoration: none;" target="_blank">Arine Solutions</a></div>
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Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-6552992118736530522014-09-12T16:03:00.000+05:302014-09-12T16:03:17.077+05:30Russian Hackers Release 5 Million Gmail Usernames and Passwords Online<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="Russian Hackers Release 5 Million Gmail Usernames and Passwords Online" id="yui_3_15_0_1_1410517660607_868" src="https://s.yimg.com/cd/resizer/2.0/FIT_TO_WIDTH-w500/933b62d716fdd077417d0dd60751c3ef3a17d1ee.jpg" /><br />
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It’s good news/bad news time. The bad news is that someone got his or her hands on nearly 5 million Gmail addresses and corresponding passwords and made them all public. The good news is that even if your Gmail address is on the list, the password may be too old to merit much concern.<br />
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The Russian tech blog Habrahabr theorizes that the leaked Gmail addresses and passwords were most likely compiled through phishing scams, use of weak passwords and other common compromises, not as a result of a hacked Google server. Similar databases of email addresses and passwords from Yandex and Mail.ru, two popular Russian-language services, were made public earlier this week.<br />
You can use a site called, appropriately enough, “Is my email leaked?” if you’d like to check the status of your Gmail, Yandex, or Mail.ru account. The site itself is safe, and you can even give a shortened version of your email address with asterisks if you’re concerned.<br />
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Earlier today (Sept. 10), Australian security researcher Troy Hunt tweeted that he’d soon be adding the Gmail addresses to his own haveibeenpwned.com compromised-email checking website, which aggregates the results of large password dumps.<br />
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Based on an informal poll of the Tom’s Guide New York office, not that many people seem to be affected by this data dump. This makes sense when you consider that Gmail has more than 500 million users and the password breach affects fewer than 1 percent of them.<br />
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Even if you’re one of the 5 million affected, you may not have to worry. Many of the passwords on the list are outdated, tweeted Peter Kruse of Danish security firm CSIS — some by as long as three years. If you change your password on even a semi-regular basis (as Gmail recommends), cybercriminals most likely have no way to access your account or personal information.<br />
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If your account has been compromised (or even if it hasn’t, and you want to be safe), change your Gmail password to something totally different, and consider adding two-step verification to your account. Otherwise, just remember that password breaches are relatively common but also tend to get overblown in mainstream-media coverage.<br />
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Article by <a href="http://www.arinesolutions.com/" target="_blank">Arine Solutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-19387861425164693852014-07-21T13:16:00.000+05:302014-07-21T13:17:37.212+05:306 Social Media Marketing Strategies to Drastically Improve Your Efforts in 2014<div dir="ltr" style="text-align: left;" trbidi="on">
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Did you know social media is the number one daily activity among Americans, topping time spent on email and Google?<br />
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According to Fast Company, 93% of marketers use social media to promote their business.<br />
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Social media is BIG and only getting bigger. If you are not marketing on it, you are likely missing a large chunk of your target consumers.<br />
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As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media; for marketers, the potential to grow their business via these networks is endless. Facebook, Twitter, Pinterest, Instagram, Google+ – these are some of the prime networks every company, big or small, young or established, needs to have an active presence on. It is now inexcusable for any business that wants to thrive to not be tweeting!<br />
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And now we are being exposed to more and more social advertisements. As I complete my morning ritual of sipping coffee and scrolling through my Instagram feed, I now notice sponsored ads appearing in between filtered pictures of scenery and food. It is impossible to visit one’s Facebook news feed without popping into a few compelling ads along the way. And I’m not going to lie, I’ve fallen victim to several of these ads, and been captured and clicked through to their site, sometimes even converting – shameful, I know.<br />
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But before diving into paid ads it is important to build out your social channels with rockstar content, quality customer service, and eye-catching visuals. Once you optimize your social channels for success, you will not only gain loyal brand promoters, but you will begin capturing leads and converting visitors into customers.<br />
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For those of you who have let your social channels develop cobwebs and cockroaches over the past year, here are six social media strategies to take control of your social channels and give them a much needed facelift in the New Year.<br />
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<span style="font-size: large;">Social Media Marketing Strategy #1: Create A Game Plan & Stick To It</span><br />
If you have no execution strategy, your content is likely going to fall through the cracks. Set a limit on how many tweets you have to publish per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as four tweets per day, gives you a benchmark and a goal at the very least.<br />
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TIP: Investigate how often your competitors are posting and conduct industry research to see the ideal amount of content to publish per day on each channel. You want to be active, but not overly active.<br />
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Compile all content in an easy-to-read editorial calendar. Google Excel Docs is a good place to start. Set up a weekly, shareable publishing calendar, then separate by social channel, and provide columns for co-workers within your content team to provide their feedback before posting. Plan ahead, but continue making additions as necessary, for example if a great PR hit is published cover this in a timely manner even it was not on your original posting schedule.<br />
<img alt="social media strategy" src="http://www.wordstream.com/images/social-media-marketing-strategy-tools.png" style="height: 393px; width: 500px;" /><br />
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Look into social media management platforms, like Hootsuite, Buffer, and TweetDeck, to help schedule posts ahead of time, monitor and manage your social feeds, and access performance analytics.<br />
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<span style="font-size: large;">Social Media Marketing Strategy #2: Treat Each Channel As An Individual Entity</span><br />
Each social channel needs to be treated as a separate entity. There can be content that is spread across all channels – for example if your business was recently acquired by a global company, this is likely news you want to share across the board, but you should adjust your strategy depending on the audience for that channel.<br />
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For example, LinkedIn tends to have a more business-focused audience looking for in-depth, educational content, compared to Instagram, which is likely to have an audience looking for engaging visual content. Pay attention to your follower demographic on each channel to publish content that appeals to them.<br />
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<span style="font-size: large;">Social Media Marketing Strategy #3: Go Above & Beyond In Customer Service</span><br />
If a visitor tweets at your handle or posts on your Facebook page and never receives a response, trust is lost. Due to your lack of communication, the dissatisfied potential lead is now turning to your competitors to seek answers to their questions. On the other hand, when you deliver a thoughtful response in a timely manner that visitor is flattered and intrigued by your brand. It’s humanizing to take the time respond to a personal inquiry, and it builds your authority.<br />
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Alexa, a friend of mine who formerly resided in NYC, commented on a picture on Instagram posted by her favorite city dive bar. The social media manager quickly responded by offering her a free T-shirt for the positive feedback. A few weeks, when later Alexa drove six hours from Boston to collect her free shirt (and visit a few friends), the bartender realized, “Wow! Social media does work!” She has in turn become a free promoter for the bar, and encourages her large network that still resides in New York to check out her former go-to spot – essentially free PR for this small, neighborhood bar. And this is one minuscule example – if you haven’t heard the Morton’s Steakhouse story about delivering a joking tweeter a free steak at the airport, I suggest you use this as a prime example of BOMB customer service that led to a ridiculous amount of free press.<br />
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Negative feedback needs to be addressed as well, preferably with patience and respect. But think of your social channels as an opportunity to display how awesome you treat your customers.<br />
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Take these four steps to boost the happiness of your Twitterbirds:<br />
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Assign a first responder to post and monitor each channel your brand has a profile on.Create a troubleshooting library of common bugs or complaints that arise, and how to handle these issues. This will ensure the issue is addressed properly and in a timely manner. (NOTE: If the issue needs further investigation or requires confidential information, have the user email support, send a private message, or call your help line.)Be creative – use giveaways, personality, and a sense of humor to engage followers and convert them into free brand promoters.DO NOT IGNORE any comment posted to your account on social, whether stellar or critical. No need to create brand detractors!<br />
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<span style="font-size: large;">Social Media Marketing Strategy #4: Embrace Mishaps</span><br />
We are humans, so mistakes are unavoidable. This is especially true when it comes to the fast-paced world of social media. Rather than flat out ignoring these hiccups, embrace them. I am not saying that when a comma is missed in a tweet you should announce this small grammar error, but DO NOT delete the tweet. It has already been published, and followers are more likely to notice if you are continuously re-posting. For larger mistakes, like a product error or multiple overcharges to customer credit cards, you’ll want to proactively respond in an apologetic, actionable manner, and send out content from your social accounts apologizing and addressing how the error is being handled so customers are aware.<br />
But what happens if a BIG, truly embarrassing mistake is made? Personally, I love how Pamela Vaughan, a HubSpot employee, handled her baby bump mishap. Pamela accidently posted a picture of her growing pregnant belly to HubSpot’s company Twitter account, which has close to 350,000 followers. Instead of crawling into a hole of embarrassment, Pamela embraced her faux-pas and created this awesome blog post. The post has received a lot of love, with several shares and comments mostly showing respect for HubSpot’s human element – a key that makes them one of the most loved marketing companies out there.<br />
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<span style="font-size: large;">Social Media Marketing Strategy #5: Track & Talk!</span><br />
Tracking is often perceived as tedious and time-consuming. It can be, but it only needs to take a few hours each month. Set aside time to review metrics that are important to your business on a monthly basis (preferably the first day of the month). Here are some stats to focus on: number of posts, follower growth, clicks to your site/products, pageviews, post likes or shares, impressions, etc. Look at each channel separately, and compare to your largest competitors to get a sense on how you’re matching up (or how you’re CRUSHING them!).<br />
<br />
If you’re crunched for time and analytics is not your thing, invest in software to help track data. A lot can be tracked using free tools like bit.ly, Google Analytics, and Hootsuite. Diving in to see which content received the most clicks, shares, etc. will show you what to repurpose in the future. Look for common themes in your analysis, for example if advice posts with numbers in the title perform wonderfully on Facebook then up these on that platform.<br />
<br />
Share your results and set monthly strategy meetings with your different marketing forces within your company to plan for the future. Working collaboratively and taking a step back to brainstorm and reevaluate your strategy can drastically improve your social efforts. Also leverage other departments within your business. Various teams like client services and sales might have stellar ideas for social since they are the people who communicate with prospects and customers on a daily basis.<br />
<br />
<span style="font-size: large;">Social Media Marketing Strategy #6: Stay Active On Google+</span><br />
Many of you may be raising an eyebrow, but Google+, often viewed as the Facebook wannabe, is not going away anytime soon. In fact, it’s only becoming more and more important for businesses to actively engage and grow their circles on this platform. When you search on Google you will notice that Google+ is everywhere. If your business is actively posting on Google+, you will receive essentially free ad space when users search for you on Google.<br />
Notice when I do a search for Salesforce not only does their Google+ follower number display, but there’s a call-to-action to follow their brand, as well as recent posts on their Google+ page, on the right side of the SERP.<br />
<br />
According to a Moz.com survey, leading marketers believe the number of Google +1’s plays the second largest part in determining search engine rankings. This isn’t proven to be true, but clearly marketers are seeing that Google+ is affecting the visibility of their content on Google.<br />
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Google+ is also integrated with YouTube, so users are unable to comment on the platform without being opted into Google+. Essentially Google is making having a Google+ account pretty much essential.<br />
<br />
What will you do to improve your social media marketing efforts in 2014?<br />
<br />
Contact Us @ <a href="mailto:info@arinesolutions.com">info@arinesolutions.com</a> or +919664579602 or visit <a href="http://www.arinesolutions.com/">www.arinesolutions.com</a> </div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-65139737287711033772014-07-08T12:28:00.000+05:302014-07-08T12:28:37.403+05:30Do you really need an SSL for your ecommerce website?<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="" class="left" height="480" src="https://media.licdn.com/mpr/mpr/p/6/005/06d/335/16fe0dd.jpg" width="640" /><br />
<br />
It is critical era in which we are more concerned about the security of websites. Any website be it a simple web page or a complex web application are equally vulnerable to security threats. Virus, Trojan, adware, spyware, malware, hackers and the list continue. Especially those websites which involved in online payment option (online shopping, online banking, trading, online retailing, NGOs in short all websites coming in the category of ecommerce) are at a higher risk. As the final motto of any intruder or hacker would be gaining money directly or indirectly.<br />
<br />
Well, long story short, yes you need to secure your E-Commerce website with SSL certificate. SSL ensures the encryption of the connection as well as the data transmitted between the source and destination and vice versa.<br />
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What are the factors that make it compulsory to use SSL in ecommerce website? Lets us see a few factors which lead to the enforcement of the usage of SSL.<br />
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<span style="font-size: large;">Credit/Debit Card Acceptance:</span><br />
Are you an online shopping/banking/trading website whether an established or a newbie? If yes, then you definitely will be accepting payment through credit/debit card. And also you realize that credit/debit card information provided by any customer is the most sensitive data to be protected. Threats like Identity theft, phishing and malware attack are more likely to create chaos on your website if you are not SSL protected.<br />
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Also if you are storing credit/debit card details in your database then obviously you are going to retrieve the data or process the data in any other way offline through POS machine or if you directly charge on your dealer account’s website, then you should be SSL protected.<br />
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<span style="font-size: large;">Login Form:</span><br />
Login form will carry all the specifics of the customer from his name, address, phone number, workplace to his bank account number. If all this data is transmitted from one source to another in a plain text form then it is but natural that any attacker would easily access that information and hence will misuse it. SSL here enforces the strong encryption of the data being transmitted at the same time it establishes a secured connection between the two end points. There are possibly two ways of securing the login form:<br />
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To secure the login page with the SSL certificate separately.<br />
And another way is to make the login form your website’s home page and securing it with SSL.<br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Development issues:</span><br />
Yes, it is possible that there might be some issues in development side. However, it is not wise to blame your developer as he would never have done it intentionally. Many a times organizations have their whole website or a part of website built up offshore, developer may download a source code from already compromised websites, SQL injections if not closed the database connection are some of the common loopholes that lead to security breaches.<br />
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One should always prefer coding of the website inside the company itself, purchase a code signing SSL certificate to ensure the integrity as well as authenticity of the code, never ever download code from an unsecured website, always close the SQL database connection. Install Standard or EV SSL certificate which comes along with enhanced security tools like anti malware scan and phishing scan.<br />
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From above factors it must be clear that how important SSL certificate is to secure your website as well as your reputation.<br />
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<span style="font-size: large;">SSL everywhere</span><br />
Now, there are many web host providers that provide SSL certificates to be used up in a share. But the shared SSL does not appeal the visitor that much as private SSL certificate separately does. Also, it may not display the organization name as well as the website’s name and also it may show a warning message. People feel uncomfortable to filling their personal information with shared SSL warning massage.<br />
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I would like to recommend go with standard SSL certificate which is issued on fully qualified domain name and will not shows any warning massage. Using trusted brand SSL certificate is more prefer for securing personal information and transaction for ecommerce business.<br />
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If you are a newbie and a low budget website owner then there is piece of cake for you too. You can redirect the customers to the trusted third party payment processor like PayPal. But here also the need of SSL appears as PayPal allows you to accept credit card information on your website and obviously you are going to store it.<br />
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Well, the above feature cannot be counted as an alternative for using SSL as it is just securing your website’s payment procedure still your login form and other codes of your website needs to be secured. And for that you need SSL certificate.<br />
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For those websites who are using third party payment processors Standard SSL certificate is the best match.<br />
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While for those who are dealing with each and everything of ecommerce from scrap on their websites itself, an EV SSL certificate is a must.<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px;">For More details Log on to </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px; text-decoration: none;">http://www.arinesolutions.com/</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-62758320264310362232014-07-06T00:22:00.000+05:302014-07-06T00:22:01.447+05:30Were You Really Hit By A Search Engine Penalty, Or Is It Something Else? - Arine Solutions<div dir="ltr" style="text-align: left;" trbidi="on">
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Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame.<br />
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Unfortunately, I’ve also run into many situations where SEOs are using algorithm updates such as Panda or Penguin as explanations for organic traffic drops. Because clients may not understand the technical nature of SEO, vendors can often hide behind excuses of algorithm updates or past penalties as the reasons for traffic drops. So how can you know what the real problem is?<br />
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<b><span style="font-size: large;">Have You REALLY Been Hit With A Penalty?</span></b><br />
The first step in understanding if your site has been a victim of an algorithm update or penalty is to check your organic traffic levels. If an algorithm update or penalty are at work, you often may see organic traffic drop off a cliff. Dig deeper to determine if the drops are solely from one search engine. If not, then an algorithm update or penalty are likely not the cause, since they would only affect traffic from one search engine.<br />
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Also check the timing of the drop, note the search engine and then check Moz’s Google Algorithm Update History page which can provide you with a timeframe of recent updates. If your traffic drop timeframe also matches the timing of an algorithm update, your site may have been affected by an update.<br />
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To check for penalties, such as inbound link penalties associated with Penguin, the first step is to ensure you have a Google Webmaster Tools account. Check this account regularly to be sure that you’re not missing notifications from Google about potential spammy links they may have identified.<br />
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Additionally, if you suspect that your SEO has been building spammy links, check some of the backlinks that Google has identified and listed in Google Webmaster Tools.<br />
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Click on the links themselves — view the pages where the links originate from. What are they like? Supreme Court Justice Potter Stewart described identifying pornography as, “I know it when I see it.” The same could be said about spammy links. It can be difficult to define exactly what constitutes a spammy link or site, but you’ll certainly know a site or link is spammy when you see it.<br />
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<span style="font-size: large;">Other Common Reasons For Major Organic Traffic Drops</span><br />
There can be other common reasons for big traffic drops, including blocked indexing, missing redirects, market changes and level of SEO activity.<br />
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<b>Blocked Indexing</b><br />
If traffic is quickly dropping from multiple search engines, this could be a sign of site technical issues that have prevented search engine indexing. Has your robots.txt file from your test server been moved to the live server accidentally? If so, it could be blocking search engines from indexing.<br />
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Check your robots.txt file for disallow statements that apply to your whole website or specific pages that have lost traffic. If this is the case, remove the incorrect disallow statements from the robots.txt to begin recovery.<br />
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Along with the robots file, there may be other ways that bots are being blocked from indexing content. Was your site redesigned recently, or did pages with the greatest losses experience a programming change? Other common issues that can prevent indexing include using JavaScript for certain page information, placing forms in front of content (search engine bots cannot fill out forms), and other types of technical changes.<br />
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<b>Missing Redirects</b><br />
Often overlooked in the website relaunch process, 301 redirects are crucial for search engine robots to find content when the URL and/or domain for a site has been updated, which is common with site relaunches. Here’s an example of traffic drops (across multiple search engines) for a site relaunched without 301 redirects in place:<br />
<img alt="missing redirects" class="aligncenter size-large wp-image-190632" height="140" src="http://searchengineland.com/figz/wp-content/seloads/2014/05/missing-redirects-600x140.png" style="border: 1px solid black;" width="600" /><br />
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How can you see if you’re missing 301 redirects? In analytics, choose a timeframe from before the relaunch. Drill down to find a handful of your most visited pages on the website from that time period. Enter that URL in your browser address bar. If you receive a 404 error, then a 301 redirect was not created for that page and is a likely culprit in your organic traffic losses.<br />
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And if you’re missing 301 redirects for your most trafficked pages on your site, it’s likely safe to assume that 301s were not created for any pages on the site, since you would likely prioritize your most trafficked pages for redirection.<br />
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<b>Market Changes</b><br />
On occasion, I’ve also found that organic traffic drops because of a decrease in searches in a particular market. A few years back, I was working with a company that sold disk defragmentation software. Even though our rankings for key terms were consistently improving, organic traffic was dropping. Why? Was it a penalty or algorithm update? Neither — it was market conditions.<br />
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A good tool to use in these situations is Google Trends, which shows keyword search volume over a time period. Notice the pattern over the past ten years for the term “disk defragmentation”:<br />
<img alt="google trends" class="aligncenter wp-image-190619" height="222" src="http://searchengineland.com/figz/wp-content/seloads/2014/05/google-trends-600x222.png" style="border: 1px solid black;" width="600" /><br />
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Lo and behold, in this instance, the overall search interest in terms like “disk defragmentation” has been on the decline for some time. This isn’t a measurement of SEO, per se, but rather an industry indicator.<br />
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Similar searches for the company’s brand name, its competitors’ brand names, and other related non-brand terms demonstrated similar results.<br />
<br />
<b>Level Of SEO Activity</b><br />
One last issue I often see is that website owners may perceive SEO as a one-time project rather than an ongoing investment. The problem with this approach is that the elements are always shifting in SEO:<br />
<br />
<ul style="text-align: left;">
<li>Ranking factors change and evolve over time</li>
<li>Competitors may be investing more in SEO than you are</li>
<li>New competitors enter the fray each day</li>
</ul>
<br />
Again, you may initially perceive organic traffic loss over time as a potential algorithm or penalty issue, but truly it just may be that SEO inaction over time has caused the site to lose traction in search.<br />
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<span style="font-size: large;">Final Thoughts</span><br />
Before jumping to the conclusion that your site has been hit by an algorithm update or penalty, be sure to check all of these factors. While this isn’t a comprehensive list, these are the most common issues I’ve encountered that are mistaken for algorithm updates or penalties.<br />
<br />
It’s far better to understand the real problem and face it head on than to blame an algorithm update or penalty; and, you’ll be one step closer to solving the real issue at hand and regaining organic search traffic.<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px;">For More details Log on to </span><a href="http://www.arinesolutions.com/" style="color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px; text-decoration: none;">http://www.arinesolutions.com/</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-30578432194456534282014-07-03T10:29:00.000+05:302014-07-03T10:29:25.986+05:30Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down - Arine Solutions<div dir="ltr" style="text-align: left;" trbidi="on">
<img alt="yahoo-voices-homepage" class="alignnone size-large wp-image-195699" height="283" src="http://searchengineland.com/figz/wp-content/seloads/2014/07/yahoo-voices-homepage-600x283.jpeg" width="600" /><br />
Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.”<br />
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The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com).<br />
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The former is Yahoo’s home for user-generated articles; the latter is the network of authors that generates the content. Yahoo says that Voices will shut down on July 31st — a help document pegs the exact (and odd) time at 11:38 pm on July 30th. The Yahoo Contributor Network will follow “by the end of August.” No exact date is given.<br />
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Content that Yahoo published via the Voices site and other Yahoo properties like Yahoo News or Yahoo Sports will be removed from the web. Yahoo says some of the “work for hire” content that’s part of these services may remain on the web.<br />
<br />
<b>Panda Fallout</b><br />
Yahoo Voices was born in 2011 out of the dust of Associated Content, a publishing site that Yahoo bought in 2010 — and a site that was creating about 10,000 new articles per week.<br />
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This all happened around the time of Google’s Panda algorithm, which specifically targeted so-called “content farms” like Associated Content — sites that produced vast amounts of content, at least some of which Google considered low quality. At our SMX West conference in 2011, Associated Content revealed that two-thirds of its content had suffered in the immediate aftermath of the Panda update.<br />
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When Yahoo shut down Associated Content in late 2011, it deleted 75,000 articles and moved the rest to Yahoo Voices, using a new domain in the hopes of starting fresh.<br />
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Yahoo’s announcement today makes no specific reference to the Panda update and its impact on Yahoo Voices, but the decision to shut it and the Yahoo Contributor Network down is another sign that the glory days of mass-produced user-generated content are over.<br />
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See Yahoo’s announcement for a list of other services and products that are being shut down or combined into other Yahoo products.<br />
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.4799995422363px;">For More details Log on to <a href="http://www.arinesolutions.com/">http://www.arinesolutions.com/</a></span></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-22693043958867414102014-06-10T01:41:00.000+05:302014-06-10T01:51:43.068+05:30New Arine Solutions CRM at Just Rs.1500/Month/User or 16000/Year/User<div dir="ltr" style="text-align: left;" trbidi="on">
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Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-84884278508644287632014-05-01T12:05:00.000+05:302014-05-01T12:05:53.123+05:30What You Need to Know About Brand Building vs. SEO - Arine Solutions<div dir="ltr" style="text-align: left;" trbidi="on">
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There's no doubt you should aim to both build brand awareness and improve your company website's search engine optimization (SEO). But how should you plan your marketing efforts when the two priorities don't always align well?<br />
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For example, if your small business suffers from low brand awareness online, optimizing your website to rank well for brand keywords in search results might not be effective. An example of this could be targeting the phrase "Best Buy" instead of "32 inch LCD TV." After all, few people are likely to be searching for those specific phrases if they aren't familiar with your company in the first place.<br />
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The converse also holds true. If you're looking to build a business that's successful in the long run, you need a recognizable brand, not just a few high rankings for generic search terms. Home Depot, for example, doesn't fare well in organic search results but still leads the home-improvement industry and enjoys enormous brand recognition.<br />
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Here's how to balance these competing opportunities to promote your brand and build traffic through search engine results:<br />
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<b>Analyze the Potential of Branding Your Business</b><br />
Decide whether to focus on brand building or SEO by analyzing your business model and long-range goals. Are you simply looking to make a few dollars selling products online? If so, there's no reason to build traffic for brand keywords. Concentrate instead on the buyer-oriented phrases your target customers will be looking for in search engines, as determined through keyword research and the search keywords found in your website analytics program.<br />
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On the other hand, brand building can be a must if you want to expand your company's web presence and become recognized as a leader in your industry. In that case, consider splitting your efforts. Increase brand recognition by commenting on and contributing to industry websites and social networking sites, which can also help to improve your rankings for brand keywords. Consider targeting generic keywords in your SEO efforts -- at least, until your recognition grows to the point that brand keyword traffic is self-sustaining.<br />
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<b>Consider the New Role of Personalized Search</b><br />
Recently, Google launched "Search, Plus Your World," which displays items a business determines will be relevant to it based on its personal connections. They appear alongside the traditional SEO-based results.<br />
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As an example, say you subscribe to the RSS feeds of several different blogs about bodybuilding -- a notoriously competitive search environment. When you search using keywords related to bodybuilding, you might get results from certain blogs because you're already following them. With Google's new feature, it doesn't matter that the blogs aren't strong enough to achieve high rankings on their own.<br />
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Because of this new development, a case can be made for the power of brand building. Companies with established brands are often more likely to be mentioned in blogs and on social networking sites than businesses without a strong image. Because these social mentions are now included in search results, brand building can be an important way to leapfrog the traditional SEO rankings and draw more traffic to your site.<br />
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<b>Identify the Ideal Blend </b><br />
No matter what industry you're in or the type of business you're trying to build, consider including both brand building and SEO in your marketing strategy. You don't have to focus exclusively on one technique at the expense of the other.<br />
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If you determine that brand building should pay off better, focus on building links from other websites pointing back to your own pages that use brand keywords as your anchor text -- the underlined text that people click on to follow a link -- and invest a significant effort in your social media presence. Mentions of your brand in social media are likely to lead to increased exposure and greater awareness.<br />
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But because it may take some time for your brand to permeate the digital world, also consider investing at least a small amount of time in generic search phrases related to your business. As your brand awareness grows, you can dial down the amount of time spent on generic keywords.<br />
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And even if you plan to rely on generic keyword search results for the bulk of your traffic, there's still value in doing some brand building activities. Google's expansion of personalized search, as well as its elimination of thin content sites through the Panda updates, seems to indicate the company's preference for strong, well-defined brands. Remember to include at least a few brand keywords in your SEO activities to reap the benefits they can bring to your website.<br />
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-32054412408466997142014-04-29T16:41:00.001+05:302014-04-29T16:43:46.313+05:30Search Engine Marketing vs. Social Media Marketing: The Showdown<div dir="ltr" style="text-align: left;" trbidi="on">
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When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business. Other times, the conflict is whether to invest in one marketing strategy more than the other, or to only pursue one marketing strategy but not the other.<br />
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<span style="font-size: large;">How Search Beats Social</span><br />
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First of all, let’s look at the reasons why you might want to choose search engine marketing over social media marketing.<br />
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<b>More People Look for Business on Search</b><br />
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Think about your own habits. Whenever you are looking for something, from an air conditioning repair company to a zumba instructor, where do you go first? Most likely, you will go to a search engine – Google, Yahoo, Bing, Ask, AOL, Blekko, or one of the many other options available.<br />
A report by Econsultancy found that 61% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your target keywords.<br />
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<b>Know What People Are Searching For</b><br />
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When it comes to search engines, while the numbers might not be exact, you have a lot of great tools to use in your research of what people are searching for. Google AdWords Keyword Tool is a great start in this process. While “pet supplies” may not actually get an exact one million searches per month, you will know that “pet supplies” is a more popular keyword phrase over “pet supply” that comes in at only 368,000 monthly searches.<br />
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<b>Buy Your Way into the Results</b><br />
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If you can’t make it to the top of organic search results, you can always buy your way into the sponsored links section of Google using Google AdWords.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/sponsored-search-results-google.png" /><br />
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In a search for “printer ink,” two domains that are not in organic search results appear in the top two spots. Even though organic search results might get more clicks, having any presence on the first page is still better than having no presence at all.<br />
The bonus of paid search listings is that you can customize your appearance in search results. Instead of your usual website’s title and description that is used in organic results, you can use something that calls out to a specific sale in sponsored results. As an example, the company ranking 2nd in organic search also shares its Cyber Monday sale in the sponsored listings to the right.<br />
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<span style="font-size: large;">How Social Beats Search</span><br />
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Now, let’s take a look at where social media marketing meets or beats search engine marketing.<br />
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<b>Peer Recommendations Happen with the Click of a Like</b><br />
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In the same report by Econsultancy mentioned earlier, they found that 75% of people in the 18 – 26 age group used recommendations on social sites in product research before making a purchase. One of the nice sides to social media is once you have a presence on Facebook, Twitter, or Google+, peer recommendations will happen when someone likes your page, mentions your Twitter handle, or tags your brand name. When someone takes these actions, their connections will see them which may help your business get discovered by others with that perceived seal of approval.<br />
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<b>Respond to Criticism in Real Time</b><br />
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One of the worst problems when it comes to search engine results, aside from not coming up in them at all, is having something negative come up. Online reputation management is a thriving service thanks to rip off reports, bad reviews, and other damaging articles about a business. Unfortunately, there is nothing you can do to counter these in search engine results themselves.<br />
Whenever you are presented criticism on social media, however, you will have a chance to turn those complaints into compliments by responding back to them in real time. There is a lot of great information today, including books like The Now Revolution that help businesses learn how to plan for, find, and manage real-time crises in the social media space. Knowing how to do this is essential to showing current and potential customers how much you care about everyone’s satisfaction with your business.<br />
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<b>Buy Your Way in Front of Your Target Audience</b><br />
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Thanks to Facebook Advertising, StumbleUpon Ads, Promoted Tweets, and other social media advertising, businesses can put their content in front of social media audiences. This is a great way to generate traffic to your website, fans for your Facebook page, and visibility for your messages on social media platforms.<br />
Why You Should Choose to Invest in Both Search and Social<br />
While the above mentioned points may make you believe that one strategy is better than another, there is one good reason you want to invest your time, money, and efforts into both search engine marketing and social media marketing. You simply don’t want to put all of your eggs in one basket.<br />
If you have Google Analytics installed on your website, go take a look at it now. Go to your Traffic Sources > Sources > All Traffic. Then look at your top five traffic sources and ask yourself what would you do if you lost one of them.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/google-analytics-traffic-sources.png" /><br />
Take a moment to click on each traffic source to see the percentage of visitors that source drives to your website.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/google-traffic-percentage.png" /><br />
In my case, Google (40.1%), t.co (Twitter – 4.54%), StumbleUpon (3.2%), and Facebook (2.47%) are my top sources for the last 30 days. So I want to ask myself what I would do if I lost my Google traffic? That would be a loss of almost 10,000+ visitors in a month. Or if I lost my Twitter traffic, that would be a loss of 1,000+ visitors.<br />
What you might find more interesting is using the Compare to past option under your date dropdown.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/google-analytics-compare-to-past.png" /><br />
Now you can see, for the last 30 days vs. the 30 days in the previous month how your traffic is changing. In this comparison, I noticed that my search engine traffic dropped.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/google-organic-traffic-change.png" /><br />
But my Twitter traffic increased.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/twitter-traffic-referrals-change.png" /><br />
While your numbers may vary, the one thing that is safe to say is that if you are investing your time in both search and social is that you’ll have a good balance of traffic. This means if one source began to fail, you could always boost your efforts in another area and know that you will not lose all of your visitors entirely.<br />
Is it possible to lose one source of traffic completely? Of course! Imagine if 80% of your traffic was from Google, and your website was hit with the first Panda update that left top domains with a loss of 34% to 86% of their keyword positions in search. Without incoming traffic from other sources, you would be in some serious trouble!<br />
Regardless of whether you fear the loss of your search engine traffic due to a penalty or loss of rankings to a competitor, or the loss of your social media traffic because of a misunderstanding that resulted in the removal of your Facebook page, fear should not be your only motivating factor in diversifying your marketing efforts between search and social. Did you know that search engine marketing can help you with your social media marketing, and vice versa?<br />
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<span style="font-size: large;">How Search Engine Marketing Helps Social</span><br />
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Search engine optimization doesn’t just happen on your website. Did you know you can use the same keyword research and on-site optimization strategies that you use for your website’s search engine marketing campaign for your social media marketing?<br />
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<b>Keyword Research for Social Media</b><br />
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Keyword usage is important in social media. Although you can’t find the specifics on how many people search for particular keywords on social media, you can use different tools to get a good idea. For example, if you want to know what to include in your Twitter profile’s bio, you can use Wefollow to see what keywords people tag themselves with.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/wefollow-twitter-bio-tags.png" /><br />
You can also see what people search for in tweets using the suggestions on Topsy.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/topsy-suggested-searches.png" /><br />
Using various methods like these will help you fine tune your status updates and bio information for search within social networks.<br />
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<b>On-Site Optimization for Social Media</b><br />
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While On-Site normally just means on your own website, you can take the same principles for title tags, meta descriptions, image alt tags, and so forth to better optimize your social media profiles for search. For example, you can optimize Google+ for search…<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/google+-seo-optimization.png" /><br />
Facebook pages…<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/facebook-fan-page-social-media-seo-optimization.png" /><br />
Twitter profiles…<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/twitter-profile-social-media-seo-optimization.png" /><br />
Almost all social media profiles have some customizable elements, whether it is your profile’s name, description, or image that can be tweaked for better search optimization. Just use tools like Google Chrome’s SEO Site Tools on your own social profiles when logged out of the network so you can see the public display version viewable by search engines.<br />
<img src="http://blog.kissmetrics.com/wp-content/uploads/2011/11/google-chrome-seo-site-tools-social-media-profile-optimization.png" /><br />
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Pay attention to the Title, Meta Description, Meta Keywords, Img Tags, and H1 through H4 Tags to see which ones you can edit for better branding and keyword placement.<br />
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<span style="font-size: large;">How Social Media Marketing Helps Search</span><br />
So how can social media marketing help with your search engine results?<br />
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<b>Better Reputation Management</b><br />
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Want to bump off a bad entry in the first page of search results for your brand, or pre-emptively create a strong brand presence in search so a negative results can’t barge its way in? Social media profiles are your answer. Social profiles that generally rank well for businesses include Facebook, Twitter, Google+, YouTube, FourSquare, and LinkedIn. If the only online properties created by you appear on the first page when someone searches for your brand name, then you are well on your way to creating a great first impression.<br />
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<b>Confirm a Search Result is Trustworthy</b><br />
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While, as mentioned earlier, almost two thirds of consumers research products before buying them through search engines, I’d bet that the social media savvy ones will check out the top results (aka you and your competitors) on social media. I know that, when I come across a new company that I haven’t heard of, I will also go check out their Facebook page and Twitter account to see if they are active in their customer service. This means I want to see some recent status updates and replies to customers asking questions whenever possible.<br />
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When it comes to search engine marketing vs. social media marketing, which one do you put the majority of your energy towards? What ways do you think one is better than the other, and what ways do you see one helping the other?<br />
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-44401513171209962052014-04-29T02:27:00.000+05:302014-04-29T02:27:35.868+05:30Facebook Vs Google pros and cons<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="http://www.wordstream.com/images/facebook-vs-google.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Facebook vs. Google" border="0" src="http://www.wordstream.com/images/facebook-vs-google.png" style="border-style: solid; border-width: 1px; height: 235px; margin-top: 5px; width: 270px;" /></a>As the battle of Facebook vs. Google rages on, it can often be difficult for advertisers to decide where they should focus their attention.<br />
Advertising and creating a brand presence on Facebook has different advantages and requires a different approach than advertising on Google AdWords.<br />
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<b>Google AdWords Vs. Facebook Ads: Which Is Better For Your Business?</b><br />
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Ideally, you’ll want to implement both Facebook advertising and Google advertising. While there are a number of similarities between advertising on Facebook and advertising on Google, there are some major differences as well.<br />
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<b>Facebook Vs. Google Advertising: Similarities</b><br />
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Both Google and Facebook have a massive potential audience, and they both are primarily PPC advertising channels.<br />
Facebook and Google each offer paid advertising models in addition to free online marketing tools like Facebook Fan Pages and Google+ Business Pages. These pages don’t require the marketer to pay, but are still great venues for promoting your brand and products.<br />
The key difference for advertisers to understand between Facebook and Google lies in your purpose—are you trying to promote knowledge of your brand, or sell a specific product?<br />
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<b>Facebook Vs. Google Advertising: Differences</b><br />
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Facebook sessions usually tend to last much longer than a normal Google search session, which would make Facebook preferred for building brand awareness or sending a specific message.<br />
Facebook also allows advertisers some unique targeting options such as creating a message specifically crafted for fans of Arrested Development, or for college alumni groups.<br />
<img alt="Facebook vs. Google Advertising" src="http://www.wordstream.com/images/facebook-vs-google-advertising-for-businesses.png" style="border-style: solid; border-width: 1px; float: right; height: 151px; margin: 8px 5px; width: 250px;" />Which is better for advertising, Facebook or Google? Check out our Facebook vs. Google Display Advertising infographic.<br />
Our research shows that Google is the better choice for display advertising because it has superior CPC performance, improved ad targeting options, and an enormous array of ad formats that Facebook lacks. Ideally, it's best to try both and discover which fits best with your brand.<br />
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<b>Facebook Vs. Google Plus: Why Google+ Grows In Value</b><br />
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While Facebook still has the advantage in terms of intimate data concerning favorite movies, books, TV shows, etc for advertisers to use, Google plans on giving Facebook a run for its money with Google+. Google+ allows Google to also collect more personal user data, and with users staying logged in to their Google account as they check email, use Google+, and surf the web, it can be expected that Google’s user data will soon surmount Facebook in terms of value. <br />
Google also has the advantage when it comes to web searches, which the search engine giant is known for. Google AdWords is the ideal venue for business looking to drive clicks and conversions for specific products; Google searchers often have a specific intent in mind, while users often go to Facebook simply to hang out and chat with friends.<br />
<img alt="Facebook vs. Google Advertising" src="http://www.wordstream.com/images/facebook-vs-google-advertising.png" style="float: right; height: 186px; width: 200px;" />Facebook gives businesses a way to connect with users on a social, personal level in and intimate and friendly space, whereas Google is what people use when they are looking for something specific, and often looking to make a purchase.<br />
Facebook's click-through-rates can be as much as 1,000 times lower than Google campaigns with the same intent.<br />
While Facebook offers traditional ad displays, Google ads offer a number of different advertising options such as the Google Display Network. Google AdWords offers geo-targeting and other additional features and functions.<br />
One powerful advertising option that Google offers that Facebook does not is remarketing. Google remarketing, also known as retargeting, involves showing ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. This pales in comparison to Facebook, whose ads only show up on its own site.<br />
Bottom line: While businesses will definitely want to take advantage of Facebook for developing brand awareness and developing messages for specific niche interests, Google is the venue to focus on for advertising because of its wide array of advertising features and numerous options.<br />
Google+ integration has also enabled Google to begin collecting the same kind of personal data that Facebook has long been coveted for.<br />
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<b>WordStream Makes Advertising On Google Easy</b><br />
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The only problem with advertising on Google is that small businesses are often overwhelmed by the sheer number of options available to Google advertisers. WordStream was created to fulfill that need; specifically, to help small businesses manage their Google AdWords account in an efficient and easy manner.<br />
Discover how WordStream’s PPC Advisor software can help optimize your PPC campaigns and boost your business—try it free today!<br />
<br />
<b>Facebook Vs. Google Traffic</b><br />
<br />
While Facebook tends to get more traffic than Google+, Google plus is the site to focus on when it comes to driving traffic to your business.<br />
<img alt="facebook vs. google plus traffic" src="http://www.wordstream.com/images/facebook-vs-google-traffic.jpg" style="float: right; height: 237px; margin: 5px; width: 200px;" />WordStream conducted a Facebook vs. Google Plus research project in which we measured which social media site drove the most traffic to our site. We then illustrated our results in the Social Media Showdown: Facebook vs. Google+ Infographic.<br />
The results of the Social Media Showdown are as follows:<br />
<br />
<b>1st Place:</b> Facebook with 47.26% of visitors<br />
<b>2nd Place:</b> Twitter with 27.51% of visitors<br />
<b>3rd Place:</b> Google+ with 15.42% of visitors<br />
<b>4th Place:</b> LinkedIn with 9.81% of visitors<br />
While Facebook took 1st place for driving traffic to our site, this study was conducted when Google+ was only one month old. With Google+ at this point driving more traffic than LinkedIn, it was clear even then that Google plus was an important social media network to focus on. This was happening when we did not even have a WordStream Google+ page or Google+ buttons on our site!<br />
<br />
<b>Facebook Vs. Google+ Privacy</b><br />
<br />
Privacy online continues to be a growing issue for internet users. How do Facebook and Google compared in terms of privacy? Check out our Internet Privacy Infographic, which compares Facebook vs. Google Plus privacy policies and settings.<br />
<img alt="Facebook default privacy" src="http://www.wordstream.com/images/facebook-privacy-default.jpg" style="float: right; height: 253px; line-height: 17.99715805053711px; margin: 5px; width: 300px;" />Facebook has long been demonized for altering users’ default privacy setting, resulting in users sharing more private information than they initially realized. Google hasn’t fared much better, receiving heavy criticism for combining the separate privacy policies for each of Google’s services into one, all encompassing new Google privacy policy.<br />
While Google’s new privacy policy doesn’t allow Google to collect more information about users than before, Google is now allowed to do more with that private information collected across different Google services. While many users are less than thrilled with these developments, the new uses of data are exciting for advertisers, who will be able to use this personal data to create more targeted ads for specific user audiences.<br />
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<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com2tag:blogger.com,1999:blog-2951871443582330203.post-75975776733433076102014-04-25T14:45:00.000+05:302014-04-25T14:45:25.086+05:30The Future of Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
The marketing arena is poised to witness a major shift and change with regards to consumer behaviour and market trends.<br />
<br />
There was a time when we used to just look at one medium and one mode to connect with the audience but now it is the user who is the decision maker and who gets to choose in which medium he feels comfortable interacting with the brand.<br />
<br />
<b>Use of Data:</b><br />
<br />
Data will be playing a major role across all the verticals. Marketers now have access to real time data where they get to know how a user views their ad, comes to their site and compares the products or services with others, all this can be monitored until the user completes the transaction.<br />
<br />
<img alt="" height="300" src="http://www.iprospectcommunicate2.com/images/blogs/2014/04/03/Krishna%20Mothey%20Blog%20IMG%201.jpg?Status=Master" width="320" /><br />
<br />
There are a lot of factors which marketers were missing i.e. not taking social interactions to the cross channel data, which offer huge potential. We need to develop a system which would integrate all the data sources providing valuable insights not only from the brand perspective but to also gain better customer insights.<br />
<br />
<b>Multi-Screen Marketing:</b><br />
<br />
The evolution of second screen has begun. More and more consumers use multiple screens to browse, research, compare and buy.<br />
<img alt="" src="http://www.iprospectcommunicate2.com/images/blogs/2014/04/03/Krishna%20Mothey%20Blog%20IMG%202.jpg?Status=Master" width="400" /><br />
We need to understand the mediums and we should start serving tailor made messages according to the screen and medium the user is searching for the products/services on. The companies need to adapt as soon as possible before it is too late.<br />
<br />
<b>No More selling, need of the hour is helping:</b><br />
<br />
Marketers need to understand that the users have evolved more than ever before. More selling will just force the user to bounce off the brand rather than helping him to engage. We need to focus on creating brand awareness and helping the user with the product/service he is interested in. We need to start focusing more on the engagement aspect.<br />
<br />
<img alt="" src="http://www.iprospectcommunicate2.com/images/blogs/2014/04/03/Krishna%20Mothey%20Blog%20IMG%203.jpg?Status=Master" width="400" /><br />
<br />
<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com6tag:blogger.com,1999:blog-2951871443582330203.post-30892436881005670682014-03-23T13:15:00.000+05:302014-03-30T11:20:54.008+05:30‘Disavow Links’ Data Not A Google Ranking Signal…Yet<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Cm1Gb5Ehtx8gEIXzpzcoL4OS1-qWhxI_yKQ8Z5q37tqhhLIzM7Pz1oFt8MqADw4TghAlJUyXIzNRVYSf2MmQW-Db22IgivArrRAZyEdxDtgDg4OnNuIAKVCJM8ZafvR6nkCOCE7mTUM/s1600/disavow_1403174_320x245.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_Cm1Gb5Ehtx8gEIXzpzcoL4OS1-qWhxI_yKQ8Z5q37tqhhLIzM7Pz1oFt8MqADw4TghAlJUyXIzNRVYSf2MmQW-Db22IgivArrRAZyEdxDtgDg4OnNuIAKVCJM8ZafvR6nkCOCE7mTUM/s1600/disavow_1403174_320x245.jpg" /></a></div>
Google is not using data from its Disavow Links tool to hurt sites that are being disavowed in search results. That is according to Google’s John Mueller.<br />
<br />
The topic came up in the Google Webmaster Central product forum (via Search Engine Roundtable). One webmaster started the thread, saying that they received an email from a site with the subject line of “Link Removal Request” which said:<br />
<br />
Dear Web master,<br />
<br />
We recently received a notice from Google stating that they have levied a penalty on our website as they “detected unnatural links” redirecting to our website.<br />
<br />
The only way we can remove this penalty and help Google reconsider putting our website back in their index is by removing these links and we need your help for the same. We request you to consider this request on high priority.<br />
<br />
Following are the details of the links:<br />
they have given me list of Links of my website with majority comments links .<br />
<br />
We would like to bring your notice that failure to remove these links would require us to file a “Disavow Links” report with Google. Once we submit this report to Google, they may “flag” your site as”spammy” or otherwise if anything is not in compliance with their guidelines. The last thing we want is to have another web master go through this grief!<br />
<br />
Your cooperation in this process would be deeply appreciated. We kindly request you to send us an acknowledgement of this mail along with a confirmation that these links have been removed.<br />
Thanks a lot for your help.<br />
<br />
If you want to reach out to us mail us on ‘webmaster’s copany email id’<br />
<br />
Regards,<br />
name of person<br />
website name<br />
<br />
So no, Google will not “flag your site as spammy” if it’s disavowed.<br />
<br />
Mueller says flat out, “They are wrong. Having URLs from your website submitted in their disavow file will not cause any problems for your website. One might assume that they are just trying to pressure you. If the comment links they pointed to you are comment-spam that was left by them (or by someone working in their name) on your website, perhaps they are willing to help cover the work involved in cleaning their spam up?”<br />
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Maybe they are “pressuring the webmaster,” but still, Google has actually hinted in the past that data from the tool could become a ranking signal.<br />
<br />
In a discussion with Google’s head of web spam Matt Cutts back in 2012, Danny Sullivan asked if “someone decides to disavow links from good sites in perhaps an attempt to send signals to Google these are bad,” if Google is mining the data to better understand what the bad sites are.<br />
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Cutts responded (emphasis mine), “Right now, we’re using this data in the normal straightforward way, e.g. for reconsideration requests. We haven’t decided whether we’ll look at this data more broadly. Even if we did, we have plenty of other ways of determining bad sites, and we have plenty of other ways of assessing that sites are actually good.”<br />
<br />
Like I said at the time, Google does have over 200 signals, but that doesn’t mean there isn’t room for the data to play some role in the algorithm, even if it’s not the weightiest signal. I don’t know how we’ll ever know if Google does decide to start using it. It’s not like Google is listing its algorithm changes every month or anything.<br />
<br />
Cutts added in that conversation, “If a webmaster wants to shoot themselves in the foot and disavow high-quality links, that’s sort of like an IQ test and indicates that we wouldn’t want to give that webmaster’s disavowed links much weight anyway. It’s certainly not a scalable way to hurt another site, since you’d have to build a good site, then build up good links, then disavow those good links. Blackhats are normally lazy and don’t even get to the ‘build a good site’ stage.”<br />
<br />
It does sound like a pretty dumb strategy, and probably not the most effective way to hurt another site. On the other hand, people do dumb stuff all the time.<br />
<br />
But in a more natural sense, mightn’t this data say something about a site? If a lot of people are disavowing links from the same sites, doesn’t that say something?<br />
<br />
But if it were to become a signal it could be misleading at times when Google’s unnatural link warnings have so many people scrambling to get all kinds of links (including legitimate ones) removed. It certainly shouldn’t carry too much weight if it ever does make it into the algorithm.<br />
<br />
SEO analyst Jennifer Slegg said it well: “People who have been affected with bad links will very likely take a very heavy-handed approach to the links they disavow in their panic of seeing their traffic drop off a cliff. There is no doubt that some of those good links that are actually helping the site will end up in the list along with poor quality ones because the webmaster is either unclear about whether a link is a bad influence, or just think the starting fresh approach is the best one to go with.”<br />
<br />
In the comments section of the Search Engine Roundtable post, Durant Imboden makes an interesting point: “Isn’t it possible that an unusually high number of disavowals might trigger a manual review of the frequently-disavowed site? In such a case, the disavow tool itself wouldn’t trigger a penalty or other ‘problems for your website,’ but the resulting review might (depending on what was found).”<br />
<br />
Either way, don’t worry about the tool sending any signals about your site for the time being.<br />
<br />
In related news, Cutts spoke about the tool at SMX West last week, where he said that if you’re aware of bad links to your site, you should probably go ahead and disavow them anyway, even if you’re not already penalized. He added on Twitter (when Rae Hoffman tweeted about it), that if it’s one or two links, it may not be a big deal, but the closer it gets to “lots,” the more worthwhile it may be.<br />
<br />
Something to think about.<br />
<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-45670784159446515272014-02-05T15:32:00.002+05:302014-03-30T11:20:54.021+05:30Brand Management - Meaning and Important Concepts<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Qtd-1tZkptsyLbCYs_ozgzMst75_el2D9RLFHBLi_UWC0VxYFRhukIabHxENlo4h7WlyFpgjRBfbGrEPldUY99ykaAldUeT7HqkPkvGzvyqWqC-s4b4OLSQa7L567c67hyphenhyphen88meogDsI/s1600/logo+small.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Qtd-1tZkptsyLbCYs_ozgzMst75_el2D9RLFHBLi_UWC0VxYFRhukIabHxENlo4h7WlyFpgjRBfbGrEPldUY99ykaAldUeT7HqkPkvGzvyqWqC-s4b4OLSQa7L567c67hyphenhyphen88meogDsI/s1600/logo+small.png" height="176" width="200" /></a></div>
<b>Brand management begins with having a thorough knowledge of the term “brand”</b>. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.<br />
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<b>Brand management includes managing the tangible and intangible characteristics of brand</b>. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service.<br />
Branding is assembling of various marketing mix medium into a whole so as to give you an identity. It is nothing but capturing your customers mind with your brand name. It gives an image of an experienced, huge and reliable business.<br />
It is all about capturing the niche market for your product / service and about creating a confidence in the current and prospective customers’ minds that you are the unique solution to their problem.<br />
The aim of branding is to convey brand message vividly, create customer loyalty, persuade the buyer for the product, and establish an emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise customer expectations about the product. The primary aim of branding is to create differentiation.<br />
Strong brands reduce customers’ perceived monetary, social and safety risks in buying goods/services. The customers can better imagine the intangible goods with the help of brand name. Strong brand organizations have a high market share. The brand should be given good support so that it can sustain itself in long run. It is essential to manage all brands and build brand equity over a period of time. Here comes importance and usefulness of brand management. Brand management helps in building a corporate image. A brand manager has to oversee overall brand performance. A successful brand can only be created if the brand management system is competent.<br />
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Following are the<b> important concepts of brand management:</b><br />
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<ul style="text-align: left;">
<li>Definition of Brand</li>
<li>Brand Name</li>
<li>Brand Attributes</li>
<li>Brand Positioning</li>
<li>Brand Identity</li>
<li>Sources of Brand Identity</li>
<li>Brand Image</li>
<li>Brand Identity vs Brand Image</li>
<li>Brand Personality</li>
<li>Brand Awareness</li>
<li>Brand Loyalty</li>
<li>Brand Association</li>
<li>Building a Brand</li>
<li>Brand Equity</li>
<li>Brand Equity & Customer Equity</li>
<li>Brand Extension</li>
<li>Co-branding</li>
</ul>
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
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Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-1195590390158796192014-02-05T14:52:00.000+05:302014-03-30T11:20:53.969+05:30Arine Solutions : Why Reputation Management Should Be Your Top Marketing Priority?<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="bigstock businessman departing 15668462 Why Reputation Management Should Be Your Top Marketing Priority" class=" wp-image-9885 " height="640" src="http://www.convinceandconvert.com/wp-content/uploads/2012/11/bigstock-businessman-departing-15668462.jpg" title="Protecting Your Business Reputation" width="484" /></div>
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You’ve spent years building your business. You’ve invested time, sweat, and tears. You’ve missed dance recitals and soccer games as you’ve toiled to create it. You finally feel as though you can relax… until the day when the phone calls stop, the new customers vanish, and you can’t understand why.<br />
You’re still providing excellent service and your existing customers love you, but your business is struggling. Finally, you learn from an existing customer that <b>your company has some very negative reviews posted online</b>. It dawns on you that your online reputation is presenting a twisted perception of reality that is really killing your business.<br />
Sound like the plot of a B-movie drama? Unfortunately, it’s true for hundreds, if not thousands, of businesses across the country.<br />
<h2 style="text-align: left;">
Local Business Reviews = Reputation</h2>
What people say about your company online has become the single most important reflection of your company’s quality, reliability, and skill. It doesn’t matter if you’re a dentist, a plastic surgeon, a carpet cleaner, or a painter. In Nielsen’s most recent Global Trust in Advertising study, 70% of global consumers indicated they trust online reviews from strangers when making purchasing decisions.<br />
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Improving Your Reputation is Your #1 Marketing Priority</h2>
Your number one marketing priority should be <b>developing a 5-star online reputation</b>. Why? All your other marketing efforts, whether they be online such as SEO, social media, PPC, or offline such as direct mail, magazines, radio, or TV, will ultimately lead the consumer to learn more about you online. There, your less than sterling or non-existent reputation drives them away.<br />
Most business owners fail to realize is that <b>what consumers want is information that will help them feel confident they’re making the best, most well-reasoned purchase</b>. Today, quite a bit of that confidence comes in the form of online reviews reflecting others’ experiences.<br />
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The 3Rs and 2Qs of Local Reviews and Reputation</h2>
When it comes to taking an active role in developing, building, and protecting your online reputation, you need to keep five points in mind:<br />
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<li><b>Range</b> – While it might seem as though getting a few positive reviews on Google+ or Yelp is all that’s needed, we advocate a wide-ranging approach to online review management. Just visit this Facebook page, We Hate Yelp, or read this thread on Google, and you’ll understand why. Your business is too important to you and your loved ones to let its success be dictated by one or two companies with no vested interest.</li>
<li><b>Real</b> – Make sure real client reviews are getting posted. It’s tempting to game the system and pen some glowing reviews, however, it’s not only unethical, you’ll undoubtedly get caught, and that can have some unintended consequences. Encourage your customers to be as specific as possible. A hallmark of fake reviews is vagueness.</li>
<li><b>Recent</b> – It appears that more recent reviews weigh more heavily by the search engines in terms of ranking. For this reason alone, creating a steady stream of new, positive reviews makes sense. Additionally, the fact that more recent reviews pack more powerful social proof with potential customers than older reviews, and you simply must put systems in place to continually gather reviews.</li>
<li><b>Quantity </b>– Ask yourself: If one dentist has 25 reviews with a 4-star average and the next best has one 5-star review, who are you going to call? Reliability is proven with consistency, particularly where reviews are concerned.</li>
<li><b>Quality </b>– This one is pretty obvious: The higher your reviews, the better your status will be – within reason. A business with nothing but 5-star ratings can look suspicious but, in general, the more favorable your reviews, the better.</li>
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<h2 style="text-align: left;">
Make Reviews Part of a Comprehensive Reputation Marketing Strategy</h2>
While review and reputation building arguably may be the single most important online marketing tactic for local businesses in 2013 and beyond, the most successful businesses won’t stop there. Since reviews are most prominently displayed in conjunction with the hyper-local maps of search engines, they don’t generate many leads outside this area.<br />
For the vast majority of businesses serving multiple cities from a single location,<b> reviews should be just one building block in a larger reputation marketing strategy</b>. That strategy should employ SEO to ensure the company’s website ranks near the top in all the cities they serve for their most important buying phrases. The good news is <b>there’s a positive, synergistic relationship between a strong review presence, well-optimized local pages, and an authoritative website.</b><br />
With the dominance mobile devices display in local purchasing, companies should make sure their websites not only rank highly, but are also mobile-friendly with click-to-call, click-to-map, and other navigable engagement features. You want to remove as much friction as possible between your customer’s need and his ability to contact you.<br />
<h2 style="text-align: left;">
One Hidden – but Powerful – Benefit of Positive Reviews</h2>
Clearly, your business needs to put a review-gathering, reputation marketing culture, and process in place. The investment you make will return outsized profits from the new customers you’ll attract. But there is one other “hidden” benefit that an outstanding online reputation will bring: <b>pricing power.</b><br />
For years, nearly every business has struggled to defend its price in a world of “me too” competitors. Imagine how easy it will be to respond to “Why should I pay more for your service?” when you can simply reply, <b>“Have you taken a look online to see what our customers say?”</b><br />
Companies need to leverage the power a 5-star reputation brings. You’ve worked hard to establish your business and sacrificed plenty along the way. Are you willing to let that hard work get flushed down the drain because of a single disgruntled customer or competitor?<br />
Develop a system to ensure your biggest fans are louder than your biggest enemies; the payoff is worth it.<br />
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-89267894155651415072014-02-05T14:38:00.002+05:302014-03-30T11:20:54.069+05:30Why online reputation management is important?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Qtd-1tZkptsyLbCYs_ozgzMst75_el2D9RLFHBLi_UWC0VxYFRhukIabHxENlo4h7WlyFpgjRBfbGrEPldUY99ykaAldUeT7HqkPkvGzvyqWqC-s4b4OLSQa7L567c67hyphenhyphen88meogDsI/s1600/logo+small.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5Qtd-1tZkptsyLbCYs_ozgzMst75_el2D9RLFHBLi_UWC0VxYFRhukIabHxENlo4h7WlyFpgjRBfbGrEPldUY99ykaAldUeT7HqkPkvGzvyqWqC-s4b4OLSQa7L567c67hyphenhyphen88meogDsI/s1600/logo+small.png" height="176" width="200" /></a></div>
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<h3 style="text-align: left;">
Learn about protecting your company’s reputation with online reputation management tactics.</h3>
<b>By Arine Solutions</b><br />
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When it comes to building positive awareness about a brand, it takes a lot of time and effort to build and maintain a company’s online reputation. Just like in the physical world, a reputation is all a business really has.<br />
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But what is an online reputation? Furthermore, why is online reputation management important?<br />
Wikipedia.com defines reputation management as “the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop…..”<br />
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When theses actions and opinions are expressed in an environment such as the internet, where content can be posted anonymously to a large audience, the results can really hurt ones online reputation. <br />
Nowadays, when people use the internet, whether it is informational or transactional in nature, they use one of the major search engines: Google, Yahoo, or MSN. They rely on the content they find as the most relevant content the internet has to offer. More specifically, they rely on the content they find on the first page of that search engine.<br />
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Online reputation management is essential nowadays. More and more companies are participating in online marketing strategies in the hopes of protecting their company reputation from negative bloggers, ranking postings, and even defamatory content submitted anonymously from business competitors. Data from a recent survey of 300 consumers from the Society of New Communications Research stated that “74% (of consumers) choose companies/brands based on others’ customer care experiences shared online.” This statistical data supports what many individuals and companies had to find out the hard way, for most people, the information they read online directly correlates with the opinions they form (and often the purchases they make).<br />
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Defamatory content can, if properly optimized, make its way to the top of the search engine results and ruin its subject, be that a Fortune 500 company or a single person. Search engines rank by relevancy and not by quality. Therefore, lies and misinformation can be spread just as easily as honest concern or complaint.<br />
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This is why online reputation management is important. It serves as a defense to negative and defamatory content against your company. In the past few years a number of companies have been built with the sole purpose of online reputation management. The general idea of which is to control what the potential customers see.<br />
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There are many SEO marketing strategies that suggest how you can manage your online reputation by filling up the front page of the search results with fresh content, moving all the negative content to other pages. Some of these online reputation management tactics are: creating your own website (or multiple sites), blogging, press releases, creating a squidoo lens, submitting videos to youtube.com, and creating social network profiles such as facebook.com, myspace.com, linkedin.com , and zoominfo.com that can show up in the search results. Then you must engage in a link building strategy to assure these sites will rank well on the search engines to move the negative feedback to other result pages. These blogs, social profiles and articles provide new, and hopefully more accurate, accounts of a story than previously reported. This content, along with the SEO marketing strategies discussed, can help shape public opinion through the internet and assist in protecting your company’s reputation.<br />
An example of this would be a consumer complaining on numerous websites about a bad experience with a product. Let’s say you are a medium sized company that sells children’s toys, and a consumer bought a toy for their kid’s birthday present, and the toy broke after only being used once. If that consumer decides to express their concern online, and write negative reviews about your toys on numerous sites, you company could be negatively affected. But, if that company was actively protecting their company reputation by engaging in online reputation management, they could provide fresh content to the search engines with positive customer reviews, information about the company, and why people should purchase toys from your company. Providing this alternate viewpoint would help the company’s image.<br />
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Why is online Reputation management important? It provides marketing stability, protects against unchecked defamation, and most importantly, allows a company to “put its best face forward” in the online world.<br />
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-31470174954244596702014-01-27T16:25:00.004+05:302014-03-30T11:20:54.012+05:30Why And How to Make Google Plus Your #1 Traffic Source<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://blogcooters.com/wp-content/uploads/2014/01/Google-Plus-Header.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="google plus traffic" border="0" class="size-full wp-image-570 aligncenter" src="http://blogcooters.com/wp-content/uploads/2014/01/Google-Plus-Header.jpg" height="425" width="640" /></a></div>
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2014 has begun and many of you might have considered moving your blog to the next level as your New Year resolution. I hope that you will succeed in fulfilling your resolution but you have to struggle for it. Moving your blog to the next level is not only about content, you need readers to reach success.</div>
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Social Media and Search Engine Optimization are at top of the list for driving readers to a blog. For Search Engines you have to do the same routine stuff and if any algorithm change occurs then you have to protect your blog from the things that are included in the algorithm update. But for Social Media every social networking site requires a different strategy, there are many social networking strategist who are developing strategies for achieving the best from social media. Before 2013, Twitter, Facebook and Linkedin were at top in bringing readers to a website but at the end of 2013 Google Plus clearly swept the rankings and stood at 1st (at least for me).</div>
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Why to Make Google+ Your #1 Traffic Source?</h2>
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Smartest People in Smart Communities</h3>
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<li>What I have found in Google Plus?</li>
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I have found a huge number of like-minded people.<br />
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<li>How I reached to those people?</li>
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I reached those people through communities.</div>
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Remember, not every community have smart members, you need to search for smart communities in order to find like-minded people, these people not only read your content, they also leave their views on your write-up which may help you to improve your knowledge about the topic.</div>
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Referral Benefits</h3>
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A site’s traffic can be divided in to referral, organic and direct traffic. Nowadays every blogger I see want traffic from Google, very few bloggers are driving traffic from Social Media. It’s really easy to drive traffic from Social Media, what you need is a Strategy. Google Plus can be your #1 source of Referral traffic. Many of the professional bloggers are targeting it with different strategies, even they are sharing strategies with their readers, that’s what I’m going to do in this articles.</div>
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Road to Better Search Engine Rankings</h3>
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Everybody knows that Google now considers social signals for ranking websites and if the social shares are from Google+ then it is even much better. Many people still think that social signals doesn’t affect search engine ranking, indeed they are wrong. I observe my articles from the date I publish them till the date they get good social shares and comments and every time I conclude my observation with better search engine rankings. Few days back, I found a status update on my news feed by Nirmala Santhakumar of MyMagicFundas, you really need to see this to understand the importance of social shares.</div>
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How to Make Google Plus Your #1 Traffic Source?</h2>
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Share Quality Content Not Only Yours:</h3>
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Many bloggers and networking freaks think that the only way to drive traffic from social networking sites is to share too many links as fast as they can, but this is totally a misconception among folks. To build a trust-worthy relationship with your connections you should share stuff which deserves their clicks. Try to make them click your stuff every time they see a post by you, your aim should be quality not quantity.</div>
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A description works best:</h3>
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I was not aware of this thing but it matters a lot. I got to know this when I joined communities, many big communities require description is posts. A description should contain points which are mentioned in the article. You can even ask questions in description to increase engagement.</div>
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Enable Google+ Sharing:</h3>
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The most efficient way to drive traffic from social networking sites is to enable social sharing. The user count of Google+ is increasing and most of your visitors might have an account on Google+ or at least few of them. Provide them ease by enabling sharing buttons and they will share your stuff without any hesitation.</div>
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Conclusion:</h3>
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I hope that this article will help you to increase Google+ traffic of your site, I would love to hear how was your previous year with Google+ and what are your plans for Google+ this year.</div>
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<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br />
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Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-9775924149088995482014-01-24T19:54:00.002+05:302014-03-30T11:20:54.076+05:30Arine Solutions - SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates<div dir="ltr" style="text-align: left;" trbidi="on">
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It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.<br />
Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing. My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead.<br />
At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. But defaulting to so-called "gray hat" tactics no longer works. Instead, SEO professionals need to step up and embrace a more robust vision of our area of expertise.<br />
You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex.<br />
Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.<br />
<h3 style="text-align: left;">
Everything You Learned in 2013 is Still Relevant, Just Amplified</h3>
When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or provide no value to visitors), I anticipate seeing these carried forward throughout 2014. We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality.<br />
Smart marketers will benefit from keeping a close eye on their link profiles, and performing periodic audits to identify and remove inbound links built unnaturally. High quality content investments will remain critical.<br />
A solid SEO performance in 2014 is going to be built on a foundation of really understanding what happened in 2013, and what these changes mean both strategically and tactically for SEO. SEO really has changed in critical ways.<br />
<h3 style="text-align: left;">
Content Marketing is Bigger than Ever</h3>
Content marketing will move from buzzword to mature marketing movement in 2014. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.<br />
<br />
Think of all the advantages of a good content strategy:<br />
<br />
<ul style="text-align: left;">
<li>Regular, helpful content targeted at your audience.</li>
<li>Social signals from regular sharing and engagement.</li>
<li>Freshness or signs that your site is alive and growing.</li>
<li>Increasing authority connected to your body of work.</li>
</ul>
<br />
Sound familiar? It's the very approach to SEO that all of Google's recent updates have been designed to shape.<br />
What changes you need to make in 2014 depends largely on where your company stands now in relation to an active content marketing strategy. Companies with existing content strategies will need to assess the role of mobile, specifically.<br />
If you've just begun to move in the direction of content marketing, it's time to really commit and diversify. If you haven't started yet, it's time to take the plunge.<br />
<h3 style="text-align: left;">
Social Media Plays an Increasingly Visible Role</h3>
Social media has been a major player in the digital marketing landscape for the last few years. First we saw the rise of mega platforms like Facebook and Twitter. In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through.<br />
Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Companies and SEO professionals will need to be asking the following questions in the year ahead:<br />
<br />
<ul style="text-align: left;">
<li>Are we taking our social media seriously? Are we employing the pillars of strong profiles, good content, reciprocity, and engagement?</li>
<li>Is easy social sharing enabled for all of our content?</li>
<li>Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks?</li>
<li>Are we active on the social networks that matter in our industry?</li>
<li>Are we active on the social networks that matter to our customers?</li>
<li>Are we active on the social networks that matter to the search engines? (See below for more thoughts on making that strategic investment).</li>
<li>Does our social media marketing strategy stimulate the level of social signals required to achieve our goals?</li>
</ul>
<br />
Google's updates are likely to increasingly rely on social signals as active human curation of good content.<br />
<h3 style="text-align: left;">
Invest in Google+</h3>
In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence.<br />
Moz's most recent study of ranking factors confirms that Google+ is playing an increasingly significant role in a solid SEO ranking. The immediate areas to focus on include:<br />
<br />
<ul style="text-align: left;">
<li>Establishing Google Authorship of your content, and tying it to your Google+ account. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank.</li>
<li>Those +1's add up. It isn't clear exactly how much Google +1's directly contribute, but it's fair to say that it's a major factor in the "social signals" component of Google's algorithm. I expect this to increase in the year ahead.</li>
</ul>
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<h3 style="text-align: left;">
Hummingbird Was Just the Tip of the Mobile Iceberg</h3>
2014 will be the year of mobile SEO. Hummingbird was just the very small visible tip of a very large iceberg as Google struggles to respond to the rapidly shifting landscape where half of all Americans own smartphones and at least one-third own tablets. Those statistics will probably shift upward, maybe dramatically, after the 2013 holiday season.<br />
As a result, your site's mobile performance matters to your SEO rankings. Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. If you don't have a mobile-optimized website, this needs to be your top priority in terms of SEO and design investments for 2014.<br />
Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. But it also has direct implications (which we're still learning about) for broader SEO. This is one area that you should pay close attention to, from how you structure your content to what content you choose to put out.<br />
<h3 style="text-align: left;">
The Long Versus Short Debate</h3>
Which is better, long content or short content? The answer depends on who is creating the content, who is reading it, what it's about, in what context it's being consumed, and how you define "better."<br />
For the purposes of this argument, which form of content will help you best prepare to rank well in 2014? Frustratingly for some, the answer is more "both/and" than "or."<br />
Vocus recently cited a study that showed that the top 10 results for a specific keyword search tended to be more than 2,000 words in length. The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader.<br />
Google values both expertise and value. As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.<br />
Yet we're also confronted with the reality of the mobile device: if I'm reading about something I'm only moderately interested in, there's a high probability that I won't want to scroll through 2,000 words on my iPhone. That leaves content marketers faced with the challenge of producing mobile-friendly content, which tends to be (in a sweeping generality) much, much shorter.<br />
Proposed solutions have run the gamut from content mixes to site architectures that allow you to point readers to specific versions of content based on their devices. This is great for the user experience, but where it all comes out on the SEO algorithm front remains to be seen. For now, I'll just acknowledge that it's an area of concern that will continue to evolve and that it's something you should keep your eye on.<br />
<h3 style="text-align: left;">
Advertising and PPC has a Shifted Relationship with SEO</h3>
Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. However, there's a loophole. Keyword data is still available for advertisers using PPC on Google's platform.<br />
More SEO budgets may be driven toward PPC simply because access to the data may otherwise be restricted. It's also possible that we'll see the release of a premium Google product to give us access to that data through another channel from Google in the year ahead.<br />
<h3 style="text-align: left;">
Guest Blogging Remains One of the Most Effective Tactics, With a Caveat</h3>
Guest blogging has exploded in the past year, and it's going to remain one of the most effective means of building quality inbound links, traffic, and branding exposure in 2014. However, it's absolutely critical that you're creating high quality content, and using extremely stringent criteria when selecting your target sites.<br />
In other words, you need to apply the same high ethos approach to guest blogging that you do to the rest of your SEO efforts. If you dip a toe into spammy waters where guest blogging is essentially scattershot article marketing with a 2014 update, you're likely to be penalized in a future Penguin update.<br />
<h3 style="text-align: left;">
Conclusion</h3>
This has been a year of significant change in the SEO industry. Even contemplating strategies for 2014 can feel staggering.<br />
The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. Staying the course on solid white hat tactics and paying attention to a few priority areas that are shifting rapidly should give you the insights needed to improve your organic search visibility in 2014 and beyond.<br />
What trends do you anticipate seeing from Google in the year ahead? How are you preparing?<br />
<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-29598165462219638552014-01-24T19:47:00.006+05:302014-03-30T11:20:54.004+05:30Arine Solutions - How Algorithm Updates Shape the Role of an SEO<div dir="ltr" style="text-align: left;" trbidi="on">
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<img alt="Google Search 1024x574 How Algorithm Updates Shape the Role of an SEO " class="size-large wp-image-86683 aligncenter" height="347" src="http://ho9od35yvs05ejqn.zippykid.netdna-cdn.com/wp-content/uploads/2014/01/Google-Search-1024x574.jpg" title="How Algorithm Updates Shape the Role of an SEO " width="620" /></div>
It isn’t difficult to look back at recent algorithm updates from Google and evaluate how each one has altered the role of an SEO. In the simplest sense, Panda forced us to become better writers and researchers. Penguin made us change the way we build links. Most recently, although it was less of an algorithm update and more of an infrastructure change to Google’s core algorithm, Hummingbird asked us to consider conversational search queries in the content we produce.<br />
Regardless of how small an algorithm update may be, the development and growth of an SEO’s responsibilities can be traced back through the history of updates. The fact that SEO is so dependent on updates creates quite a bit of uncertainty in the industry. But hey, as SEOs we know that the only thing that stays the same is that everything changes!<br />
<br />
<b>The only certainty is that things will be different tomorrow.</b><br />
Saying an SEOs role has changed in the last five to 10 years is an understatement. SEOs are tasked with more each year and the definition of SEO has broadened significantly. It’s become nearly impossible to be a one-man (or woman) show. It requires a team with a number of different skills to perform quality SEO today.<br />
<br />
<h3 style="text-align: left;">
How SEO has Changed</h3>
<div>
<div>
There used to be a time when SEO was strictly about getting traffic to a website. It didn’t matter how it was done as long as it was accomplished.</div>
<div>
That was a long time ago.</div>
<div>
Today the role of an SEO is much more than attracting visitors. It’s about conversions. It’s about building a brand, having a social media presence, and producing unique, high quality content better than anyone else in your industry.</div>
<div>
Why is this happening? It’s simple – Google wants it. Aside from making money, Google wants it’s users to find the best search results possible. How do you weed out the good sites from the bad sites? Make it tough for the bad sites to compete. Google is accomplishing this through their algorithm updates.</div>
<div>
In a post by Search Engine Journal’s very own John Rampton, he interviewed Kris Jones of Internet Marketing Ninjas and asked him about the evolution of SEO. Jones said, “SEO is now at a transition point where it’s not only about the traffic you’re getting to your site, but how your overall online visibility” is being managed.</div>
<div>
He’s absolutely right and he reiterates the broadness that now encompasses SEO when he uses “online visibility” to describe SEO. Online visibility represents a number of today’s SEO elements, including brand building, reputation management, quality content production, social media promotion, and so much more.</div>
<div>
This is well beyond the scope of early SEO that included keyword research, generic, keyword-stuffed content production, site accessibility, and link building.</div>
</div>
<br />
<h3 style="text-align: left;">
Staying Proactive Against Algorithms</h3>
The difference between great SEOs and ordinary SEOs is that the great ones have a sense of what the future holds. They’re able to look into their crystal ball and plan for potential algorithms that may lie ahead. What’s their secret? It’s experience. There is a good chance that at one time or another they were penalized for their SEO practices and have a full understanding of the power of Google.<br />
<h4 style="text-align: left;">
Here are a few things you can do to stay proactive:</h4>
<br />
<ul style="text-align: left;">
<li>Don’t have a one-dimensional backlink profile. An example would be a site that has predominantly built links through guest posting. While guest posting is a great way to link build, your backlink profile is supposed to look natural. Having a site with backlinks primarily coming from one source is an obvious sign to Google that you’re trying to manipulate rankings. Instead make an effort to switch up your link building strategy. For every guest post you write, try to get a couple of directory links and a few blog comments as well. Some consider directory links and blog commenting outdated link building tactics but they’re still beneficial as long as they’re relevant links on quality sites. Choose carefully where you build these links and if you’re going to leave a comment make sure you are contributing to the discussion.</li>
<li>It’s always a good time to clean up your backlink profile. If you really want to be proactive with link building, don’t wait for the next update to get rid of bad links. We all have a few links we’re not proud of and it’s best to remove them now before it’s too late. Do you best to have these links removed by contacting webmasters and if that doesn’t work then use Google’s disavow tool. However Google stresses to use this tool after all other attempts have failed.</li>
<li>Diversify your anchor texts. This shouldn’t be breaking news to anyone but if you haven’t already made an effort to vary your anchor texts when link building then there is no better time to start than today. This goes back to building a natural backlink profile. A site that has the majority of its links coming from one or two anchor texts is another sign to Google that your links are unnatural.</li>
<li>Be relevant in everything you do. The importance of relevancy for Google isn’t going anywhere anytime soon. Whether you’re producing content or building links, staying relevant to your niche is vital to maintaining ranks and satisfying Google.</li>
</ul>
<div>
<br /></div>
<div>
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
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<span style="font-size: xx-small;"><br /></span>
<span style="font-size: xx-small;">Read more at http://www.searchenginejournal.com/algorithm-updates-shape-role-seo/85731/#Y5mt5TVOWQQldt6L.99</span><br />
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Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-21855316800134882382014-01-08T14:09:00.001+05:302014-03-30T11:20:53.984+05:30Arine Solutions - Importance of Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.<br />
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.<br />
While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.<br />
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.<br />
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:<br />
<br />
<ul style="text-align: left;">
<li>Websites and SEO content</li>
<li>Blogs</li>
<li>Internet banner ads</li>
<li>Online video content</li>
<li>Pay-per-click (PPC) advertising</li>
<li>Email marketing</li>
<li>Social media marketing (Facebook, Twitter, LinkedIn, etc.)</li>
<li>Mobile marketing (SMS, MMS, etc.)</li>
<li>This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.</li>
</ul>
<br />
<br />
<b>So, why digital marketing?</b><br />
<br />
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.<br />
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.<br />
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that's over 40 million individuals.<br />
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.<br />
<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
Anonymoushttp://www.blogger.com/profile/05449274209212556379noreply@blogger.com0tag:blogger.com,1999:blog-2951871443582330203.post-92152080433970951662014-01-08T14:06:00.001+05:302014-03-30T11:20:54.072+05:30Arine Solutions - Why Digital Marketing is important<div dir="ltr" style="text-align: left;" trbidi="on">
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While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.<br />
There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.<br />
<br />
<b>So, What is Digital Marketing?</b><br />
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.<br />
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.<br />
<br />
<b>Why is digital marketing so important?</b><br />
Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.<br />
Digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.<br />
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.<br />
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.<br />
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.<br />
<br />
<br />
<span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">For more details visit our website </span><a href="http://www.arinesolutions.com/" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.arinesolutions.com</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our facebook Page : </span><a href="https://www.facebook.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://www.facebook.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our LinkedIn Page : </span><a href="http://www.linkedin.com/company/arine-solutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">http://www.linkedin.com/company/arine-solutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Twitter Page : </span><a href="https://twitter.com/ArineSolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://twitter.com/ArineSolutions</a><br style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;" /><span style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px;">Our Google+ Page : </span><a href="https://plus.google.com/+Arinesolutions" style="background-color: white; color: #7c93a1; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.479999542236328px; text-decoration: none;">https://plus.google.com/+Arinesolutions</a></div>
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