Tuesday, 31 December 2013

Arine Solutions - 3 Proven Strategies To Help Your E-Commerce Sales

With e-commerce sales on the rise, more and more companies are relying on web space to competitively sell their products and services. As consumers become more comfortable shopping online, it is becoming much more difficult for businesses to compete for online sales. Furthermore, with all the latest Panda and Penguin changes, it has become very confusing and increasingly frustrating to figure out which channels to invest in for producing the greatest ROI. In such volatility and uncertainty, how do e-commerce websites compete for consumers and grow their revenue? Here are  proven strategies that will help you to increase your e-commerce sales.

1) Measure Everything
From email marketing to an Google Google Adwords campaign, it’s important to track every lead. For example, let’s say that you are sending a promotional email to your audience. In this case, it’s relatively easy to measure campaign performance by using URL shorteners such as Google’s URL shortener. It’s extremely important to take your time and properly tag each and every link. It’s not enough to know which email campaign produced the most results. You need to know how many people clicked on a link, how much revenue is generated from customers clicking on that link, how many total transactions have been generated as a result of individuals clicking on that link, and the average value and e-commerce conversion rate. Each and every piece of the marketing campaign should be very carefully and meticulously tracked. As a result of this effort, it will be possible to take the most successful pieces of the advertising campaigns and combine them together to produce a much more powerful lead generation campaign that yields more ROI. Every time you enact a marketing initiative, ask yourself: How can I measure and track it?

2) Rely on Multiple Sources of Leads
With all the algorithmic changes such as Panda and Penguin, it has become increasingly difficult to compete for organic space. Relying on a single source of leads, such as the organic section of the search engine, can put your business efforts in very dangerous territory. Algorithmic changes will continue to occur; therefore diversifying your lead generation efforts will give you balance and more certainty.
There are many ways to drive qualified traffic to your e-commerce website. Some good choices are: email marketing, Facebook Facebook Ads, Google Adwords, LinkedIn LinkedIn Ads, StumbleUpon’s Paid Discovery, Reddit’s Ads, Google Merchant, Yahoo Yahoo Ads, etc. In the effort to diversify and increase leads, it is necessary to continuously search for more ways to promote your products or services. First, test your advertising efforts on a small scale, and if it works, than continue scaling it. Every e-commerce business is different and will respond differently to each advertising effort. Try not to invest too much time reading and researching various studies. You will need to try something for yourself to see what works. Each business is unique. Other studies or results might not correlate to your own business.
I’ve tried hundreds of ways to generate leads, and after all this time, I still don’t understand why some lead generation efforts outperformed others. Furthermore, it is not beneficial for me to spend a lot of time figuring out why some people buy and some people don’t. What makes my efforts successful is trying things on a small scale and scaling up successful ones and scaling back unsuccessful ones. I would also recommend that you don’t completely give up on unsuccessful campaigns. Consumer sentiment changes over time, so repeating an unsuccessful campaign in a different time frame could bring tremendous results. The most important thing to remember is to constantly search for new ways to generate sales and always test to see what works.

3) Use the 80/20 Principle to Your Advantage
In e-commerce, the 80/20 principle is extremely useful–especially in determining the success of each individual lead generation initiative. I always like to do more of things that work and less of things that aren’t working. It only makes sense to concentrate one’s energy on successful outcomes, rather than shooting in the dark hoping to produce a positive ROI. The 80/20 principle works extremely well when applied to e-commerce KPIs such as: Product Revenue broken down by specific Product/SKU, E-commerce Conversion Rate broken down by each Source/Medium, Revenue broken down to specific day and time of the week, and Bounce Rate on each particular Landing page. The 80/20 principle is also extremely useful when looking at products sold. A lot of times, 20% of products result in roughly 80% of profit. Therefore, why not cross-sell the most popular products on relevant product pages? Why not move these products toward the top of category pages? Or, why not include these top sellers on a home page?
When it comes to specific times of the day and day of the week KPIs, you may see that a Google Adwords campaign generates the most sales on weekdays between 12:00 pm and 11:30 pm. Why not take 80% of the budget and apply it towards that particular time frame? However, before spending cost of the budget on a whole campaign, it is very important to understand that each campaign should be designed with a micro focus in mind. The more specific a campaign is, the easier it is to measure and scale.
When it comes to e-commerce success, you will need to measure each campaign all the way down to tracking each and every individual link, rely on multiple lead generation sources, and apply the 80/20 principle while analyzing some of the e-commerce KPIs. All of this can significantly help you increase e-commerce sales.

For more details visit our website http://www.arinesolutions.com
Our facebook Page : https://www.facebook.com/ArineSolutions
Our LinkedIn Page : http://www.linkedin.com/company/arine-solutions
Our Twitter Page : https://twitter.com/ArineSolutions
Our Google+ Page : https://plus.google.com/+Arinesolutions

Read More : http://www.forbes.com/sites/groupthink/2013/07/30/3-proven-strategies-to-help-your-e-commerce-sales

Arine Solutions - How to Create a Search-Friendly Website

All of the effort you've invested in building your website won't mean a thing if search engines can't access your content correctly. One important way to make sure this doesn't happen is to have search-friendly website architecture.

To understand this issue, you need to know how search engines build the indices from which they derive the website listings displayed on their results pages. Google and the other search engines don't have teams of people who archive every single page on the Web. It relies on programs called "spiders" -- automated robots that move between links and store information in a site's code in their databases.

Making sure these spiders can access all of the content on your site is extremely important for SEO. Unfortunately, a number of website architecture mistakes can make large portions of your site unavailable to the search engines' spider programs.

Here are a few of the most common mistakes, as well as tips on how you can avoid them.

1. Overuse of content in image or script files.
Because they aren't living, breathing human readers, search engine spiders can read only the text-based content that's presented to them. If you store information in image files, Flash animations or Javascript codes, such as your website's header graphic or introductory video, the spiders may be unable to process the content appropriately.

The solution is to duplicate the information stored in these alternative formats with text versions. Try using a tool such as Webconf's Search Engine Spider Simulator to observe what the spiders see after arriving on your site. If you notice that chunks of content are missing, either provide the excluded information as text elsewhere on the page or use your site's robot.txt file -- what gives instructions about your site to search engines -- to redirect the spiders to specially designed, text-based pages you've created to provide them with the same information.

2. Deep vs. shallow navigation.
Many beginning webmasters run into trouble when a site's navigation becomes too deep. Because search engine spiders move between the pages of your site through the links you've created, it's important to make this movement as easy as possible for them. If your navigation structure is deep, meaning certain pages can be accessed only after a long string of sequential clicks, you run the risk that the spiders won't penetrate deeply enough into your site to index all of your pages appropriately.

The solution is to implement a "shallow" navigation structure, in which every single page on your website can be accessed by both visitors and search engine spiders within two to three clicks. You can accomplish this task by breaking up your navigation structure into sub-categories or incorporating additional internal links.

3. Inconsistent linking practices.
As you build these links, you'll want to be careful about how you name them. Again, because the search engines can't apply human judgment to see what you meant to do, their spider programs may index the URLs "www.yoursite.com/page1.html" and "yoursite.com/page1.html" as two separate pages -- even though both links direct visitors to the same location.

To prevent these indexing errors, be consistent in the way you build and name links. If you've made this mistake in the past, use 301 redirects to let the search engine spiders know that both the "www" and "non-www" versions of your URLs are the same.

4. Incorrect redirections.
When it comes to 301 redirects, any time you move the pages on your website -- whether you're simply renaming them or transferring your entire site to a new hosting account or URL – you'll want to put the correct redirects into place. Failing to do so can result in future indexing errors and eliminate the benefits provided by the backlinks you've spent time acquiring, as these links no longer point to valid pages. Both of these issues can reduce the search engine results rankings you've worked hard to develop.

Because this topic can get technical and can't be covered adequately in a few sentences, you might want to seek out online resources for additional reference, such as SEOmoz's guide to website redirections.

5. Failure to include a site map.
As you improve the accessibility features of your website's architecture, make sure you have a site map in place. This file provides the spiders with an accessible reference of all the pages on your site, allowing indexing to proceed correctly. For instance, here's Entrepreneur.com's site map.

If your site runs on WordPress, Joomla, Drupal, Magento or any other established platform, you should be able to install a plugin that will automatically generate a site map page for you. If not, creating a site map can be as simple as building a single HTML page with links to all of your other pages and submitting it to the search engines for consideration.

For more details visit our website http://www.arinesolutions.com
Our facebook Page : https://www.facebook.com/ArineSolutions
Our LinkedIn Page : http://www.linkedin.com/company/arine-solutions
Our Twitter Page : https://twitter.com/ArineSolutions
Our Google+ Page : https://plus.google.com/+Arinesolutions

Read More : http://www.entrepreneur.com/article/223722

Thursday, 26 December 2013

Arine Solutions - Social Media Optimization (SMO) - 10 Tips

Why Social Media?  Share product announcements  Drive traffic to your site  Run contests  Share useful content  Publicize job openings  Gain subscriptions  Have fun  Promote your blog postings  Show your personality  Share photos of employees, partners and customers  Share important industry news  Promote your next event ACTIVITIES BENEFITS  Get noticed  Have your message amplified  Get people to promote your brand  Generate awareness  Attain thought leadership  Generate sales leads  Get people to share on your behalf  Accelerate the sales cycle  Attract media attention  Retain customers  Drive new revenue opportunities  Attract new employees  Attract new investors Tweet me: “94% of businesses surveyed use or plan to begin using social recruiting in 2013 (source: @Jobvite)”

10 Social Media Tips in 30 Minutes

1) Consistent branding across channels. Challenge: Can you identify the inconsistency (above)?

2) Strategically hyperlink from profile pages. Arine Solutions and social profiles Arine Solutions: “Hyperlinks in social media profiles can drive clicks and SEO”

3) Reciprocate (follow and add back). Twitter  Retain new followers by “following back”  Allow followers to “DM” (Direct Message) you  Facilitate social listening Facebook  “Like” brand pages who follow you Google+  As users add you, add them back to your Circle(s) Tweet me: “Reciprocate on social media: as you gain followers and friends, follow back #DNN”

4) Tag (link to) other users. Twitter  Sharing content: include the author’s Twitter handle in the tweet Facebook  “Tag” a brand’s Facebook page in your post Google+  Include users’ Google+ handles in posts LinkedIn  Ask employees and partners to link to your Company Page in profile updates Tweet me: “Get noticed on social media by tagging other users #DNN”

5) Learn the tricks of the trade for each network.  The retweet on Twitter  Tagging on Facebook  The “@ mention” on Twitter  Managing circles on Google+  Creating product listings on your LinkedIn Company page  Hosting Google+ Hangouts  Tailoring the title and description of your Facebook posts Tweet me: “Not every social network is the same. Learn the tricks of the trade for each one #DNN”

6) Measure, evaluate, adjust. Evaluate Content type Topic Time of day Post length Post messaging Humor vs. no humor Tweet me: “On social media: measure, evaluate and adjust is the new rinse and repeat #DNN” Measure Reach Engagement Website traffic New followers Click-through rate

7) Mix it up. Tweet me: “Don’t be an automaton: mix it up on social media #DNN” Respond to others Retweet compelling content Recruit your next hire Share content your audience craves

8) Engage proactively and respond promptly.  Interact with thought leaders around their content  Help users with their issues or challenges  Give thanks for content shares  Thank users for compliments  Address negative comments  Reinforce your “brand personality”  Respond in a timely manner (same-day far better than next week; same-hour = nirvana.) Relevant reading: Forrester Wave on Social Relationship Platforms ($) Tweet me: “It’s important to engage proactively and respond promptly on social media #DNN”

9) Cross-promote your social channels.  Expand your following across channels  Promote YouTube videos on Twitter  Promote Google+ Hangouts on Facebook  Promote Facebook Contests on Google+  List social channels on your LinkedIn Company Page  List social channels (and our blog!) on your Google+ profile  Promote your SlideShare presentations on Twitter Tweet me: “Tip: have your social media channels help support one another #DNN” Click here for a “permalink” to the Facebook post, which you can then share elsewhere

10) Experiment with paid advertising  Promoted Tweets (Twitter)  Facebook Ads  Sponsored Updates (LinkedIn)  Video Ads (YouTube) Tweet me: “Paid advertising can be effective for supplementing your social media marketing #DNN” VEHICLES BENEFITS  Higher likelihood that followers see your content  Expanded reach (new users)  Gain followers  Drive revenue.

For more details visit our website http://www.arinesolutions.com
Our facebook Page : https://www.facebook.com/ArineSolutions
Our LinkedIn Page : http://www.linkedin.com/company/arine-solutions
Our Twitter Page : https://twitter.com/ArineSolutions
Our Google+ Page : https://plus.google.com/+Arinesolutions

Thursday, 19 December 2013

Arine Solutions - 7 Simple Strategies For SMS Marketing Mastery

When most people think of text messaging, they think about texting a friend, family member, or getting a Candy Crush notification, but in reality texting can be put to use in countless ways to help you communicate better with your contacts and grow your business.

Here’s a few ways in which you want use SMS to enhance your business.

Automated Marketing
When a new subscriber joins your group through a webform or by texting in your keyword to our short code, you can create a series of “drip messages” or followups to automatically send messages to your subscribers.
What we find that works well from clients is providing a message to the person right away. Then maybe 5 days later provide a discount on your product or service if they have not purchased yet.

Appointment Reminders
It’s a problem.
See many businesses suffer from this. People set their appointment and never show up. In many cases it’s simply because they forgot. This forgetfulness is costing you and your business a lot of money.
A great way to increase your appointment attendance and decrease no-shows is by sending a simple and automated text message appointment reminder. We find that the best time to send the reminder is right after they set the appointment and 2 days before the appointment.
In the message be sure to include a phone number for people to call to change or cancel their appointment.

SMS Contests
A fantastic way to build your list of by hosting and coordinating an sms contest. In your contest you can offer a great prize, a free consulting package, a free product, or a service to one winner.
I’d suggest running your contest for 2-4 weeks and heavily promote it across the web. After the deadline date, just search in your subscribers area and select a winner! It’s that easy.

SMS Coupons & Text Promotions
What’s the fastest way to see an ROI on our text message marketing?
One of the easiest ways to build your list and see an immediate return on investment is to give an sms coupon or promotional discount when they text in your keyword or optin from your online webform.
Once people optin, you can send to them a unique coupon with an expiration date on when they can redeem this offer. A good incentive is to something like “$10 off their first purchase.” This works really well for building your list and generating sales at the same time.

Billing Automation
With Call Loop and our Infusionsoft sms integration, when a customers credit card fails our system automatically sends a text message to that customer to alert them about their credit card failing.
We also send a voice broadcast to the customer to deliver an automated phone call to let them know that their credit card has failed. Using the call transfers feature, the listener can press 1 on their keypad to immediately get transferred to our support team to handle the matter.
This alone has helped us recapture thousands of dollars in lost revenue.

For our Services and to Contact us visit http://www.arinesolutions.com 

Arine Solutions - How to create internet marketing strategy

Online and brick-and-mortar businesses require Internet marketing strategies. A comprehensive Internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of social media, search engine optimization (SEO), blogs, email lists, affiliate marketing and more. If you do not already recognize these terms, you may want to learn more about Internet marketing. If you are ready to launch a business or a product, then you should research, create and track a marketing strategy online as well as in print. Read the steps to find out how to create an Internet marketing strategy.

1. Develop your brand name and image before communicating with your market.
In today's marketing world, a brand name and image is as important as the strategy itself. Your brand makes you recognizable amongst competitors, so pick a name, trademark, website, letterhead and business plan before launching a strategy.

2. Study your competitors.
Study them from their website through their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies of your largest competitors, so you know what works in your given market.

3. Study your market.
Decide if you are part of a niche market. If so, you will want to center your strategy on that demographic, instead of all Internet consumers.

  • Choose your ideal consumer. Decide who your demographic is, in order to target it with your strategy. Focus the majority of your online marketing budget on your ideal demographic.
4. Mimic the successful marketing strategies of your competitors.
Your market research should tell you how many followers your competitors have on Facebook, how many people they send their email list to and how many people comment on their blog entries. This means that the demographic responds well, and these campaigns should be the first on your list for your strategy.

5. Create a multi-faceted Internet marketing strategy.
In order to increase your brand recognition you should launch several marketing campaigns at once. The following are marketing strategies that you should look at starting within a few weeks of each other:

  • Create social media accounts and assign someone to launch interesting material every day. In order to attract followers, social media accounts and blogs must be consistently updated.
  • Create or pay someone to write SEO articles. Articles that mention popular keywords related to your product, but also offer tips or advice are a great way to introduce people to your product. They also help your website to show up on the first pages of an Internet search. Do not scrimp on the money you spend for SEO articles, Google has created a way to list top quality articles first.
  • Collect or buy email lists. People who have stores have most likely collected emails throughout the years, which can be used for email blasts. If you do not have any emails, you can buy them from marketing companies or neighboring markets. Send an initial blast and monthly blasts updating your customers on new products.
  • Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.
  • Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don't have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

6. Set up tracking capabilities for all of your campaigns.
The easiest way to do this is to set up a Google Analytics account through your main Google account. Create a campaign for each facet of your strategy so that you can look back later and see which ones had the best return on investment (ROI).

  • Consider buying print ads that cater to your market that also launch at the same time as our Internet marketing campaign. Track this ad by buying a similar domain name that redirects to your site. Let a Google Analytics campaign track the success of the print ad, in comparison to your Internet marketing, through this other domain.

7. Launch your campaign in the same few days and weeks.
Be consistent, if your method requires communication with customers. Follow through with all of your orders as quickly as possible, in order to create good reviews on your website and other marketplaces.

8. Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.
Some campaigns are ongoing and you can try to slowly or virally increase your following.

For our Services and to Contact us visit http://www.arinesolutions.com